Social Media Manager

The Mission We aren't looking for a traditional corporate Social Media Manager who hides behind sanitized marketing jargon, spends weeks building rigid content calendars, or posts generic "Happy Monday!" graphics. We are looking for an Internet Native who understands gaming culture, streaming ecosystems, memes, and how people actually communicate online. Your mission is to make our brand the most entertaining, relevant, and relatable account on the timeline. You will sit at the absolute pulse of internet culture, turning real-time online moments, creator drama, and gaming trends into hyper-viral social content. This is a role for a creator who can move at lightning speed, write native copy with surgical wit, and build an obsessed, cult-like community across X, TikTok, Instagram, and Discord. We value raw creativity, internet fluency, speed, and cultural judgment over years of corporate credentials. If you know how to command attention on the feed, we want you behind our accounts. Key Responsibilities Real-Time Content Creation: Write, design, and drop platform-native content (memes, shitposts, graphics, text threads, and short-form video concepts) that people actually want to share. Trend-Jacking & Reactive Marketing: Monitor the internet 24/7. When a massive cultural moment, gaming trend, or internet meme breaks, you will deploy reactive content for our brand within minutes. Brand Voice Architecture: Help define and execute a distinct, unhinged-yet-strategic brand voice that feels entirely human, sharp, and community-driven. Community Engagement & Outbound Banter: Don't just sit back and reply to comments. Actively seek out conversations on the timelines of creators, competitors, and community members to insert our brand into high-visibility threads. Short-Form Video Concepting: Brainstorm and execute high-engagement video hooks for TikTok, YouTube Shorts, and Instagram Reels (utilizing capcut, native tools, or collaborating with design). Cross-Functional Campaign Support: Collaborate with Product, Growth, and Influencer teams to turn dry announcements, feature launches, and creator partnerships into highly engaging social events.