Social Media Manager
📍 Remote | South Africa
🕒 Full-Time | Monday–Friday | 9:00 AM–5:00 PM EST (3:00 PM–11:00 PM SAST)
💰 USD $1,500–$2,000
About the Opportunity
Social Refresh is partnering with an innovative US-based startup in the entertainment industry to recruit a Social Media Manager.
This is a unique opportunity to join an ambitious company that's building a brand-new mobile-first microdrama streaming platform dedicated to creating faith and family-friendly entertainment for audiences around the world.
As the platform grows, you'll play an important role in helping the company connect authentically with churches, ministries, faith-based organisations, and audiences who value uplifting, purpose-driven content.
As one of the company's early hires, you'll have the opportunity to build its social media presence from the ground up. You'll own the social strategy, grow online communities, amplify company announcements and partnerships, support PR initiatives, and help drive awareness and app downloads through engaging short-form content.
You'll also play a key role in helping leadership understand what's working by translating social media performance into meaningful insights that inform future marketing and growth decisions.
What You'll Do
Social Media Strategy & Growth
- Build and execute the company's social media strategy across multiple platforms.
- Develop and manage a consistent content calendar.
- Publish engaging content across TikTok, Instagram, Facebook, YouTube Shorts and other relevant platforms.
- Grow audience engagement and brand awareness organically.
- Help drive app downloads through strategic social media campaigns.
- Monitor trends and identify opportunities to increase reach and engagement.
Brand Communications & PR
- Publish company announcements across social media.
- Promote partnership announcements and company milestones.
- Amplify press releases and media coverage.
- Ensure consistent messaging across all social channels.
- Support brand awareness through strategic communications.
Community Engagement
- Build engaged online communities.
- Respond to comments and conversations where appropriate.
- Encourage meaningful audience engagement.
- Support community growth before and after platform launch.
Analytics, Insights & Optimisation
- Monitor social media performance, audience engagement and campaign results across all platforms.
- Analyse trends, audience behaviour and content performance to identify opportunities for growth.
- Produce regular reports and actionable insights for the leadership team.
- Use data to recommend improvements to content strategy, audience engagement and campaign performance.
- Track key metrics including reach, engagement, follower growth, watch time, click-through rates and app downloads.
- Test new content formats, messaging and distribution strategies to continuously improve performance.
Reporting & Business Insights
- Prepare weekly and monthly social media performance reports.
- Present key trends, opportunities and recommendations to leadership.
- Use platform analytics to help shape future marketing campaigns and audience growth strategies.
- Identify opportunities to improve engagement, reach and app downloads through data-driven decision-making.
Collaboration
- Work closely with leadership to execute marketing initiatives.
- Coordinate with external creative agencies and production partners.
- Ensure all content aligns with the company's brand and objectives.
What We're Looking For
Required
- 3+ years' experience managing social media.
- Experience analysing social media performance data and translating insights into actionable recommendations.
- Demonstrated success growing audiences across TikTok, Instagram, Facebook or YouTube.
- Experience creating and managing content calendars.
- Strong copywriting and communication skills.
- Experience scheduling and publishing content across multiple platforms.
- Strong understanding of social media analytics and performance reporting.
- Excellent organisational skills.
- Fluent English communication skills.
- Reliable fibre internet and a suitable remote working environment.
Preferred
- Experience within entertainment, media, startups or digital-first businesses.
- Experience supporting company announcements, partnerships, or PR campaigns.
- Professional or volunteer experience supporting the communications, marketing, social media, or community engagement efforts of a church, ministry, faith-based organisation, or values-led organisation.
- Experience using AI tools to improve productivity and content workflows.
Who You Are
- You understand how to communicate authentically with church and faith-based communities.
- You appreciate the importance of creating positive, values-driven content.
- Creative, strategic and highly organised.
- Passionate about social media and digital storytelling.
- Comfortable working in a fast-paced startup environment.
- Self-motivated and proactive.
- Curious and always looking for new ideas.
- Able to work independently while collaborating with a remote team.
Why Join?
- Be part of an exciting US startup from the very beginning.
- Help build a brand that's creating meaningful, faith and family-friendly entertainment for audiences around the world.
- Fully remote role.
- High level of ownership and autonomy.
- Work alongside an ambitious leadership team.
- Opportunity for long-term career growth.
- Working Hours
Ready to Apply?
If you're passionate about social media, storytelling, and helping build a platform that delivers high-quality faith and family-friendly entertainment, we'd love to hear from you.