Company Description SounDisruptr is a music marketing company and strategic partner for artists, labels, and music executives, with over a decade of experience across Africa, the UK, and other global markets. The team has supported more than 100 artists and labels through online music promotion, social media campaigns, influencer marketing, DSP marketing, playlist pitching, and YouTube advertising. SounDisruptr also drives press and PR, club and street promotion, and comprehensive music branding and strategy, including EPKs, SEO, artist verification, digital billboards, and music charting. The company’s mission is to transform African talents into global sound disruptors by connecting music with the right audiences.
Role Description The Social Media Manager is a full-time, hybrid role based in Abuja, with flexibility for some work from home. This role is responsible for planning, creating, and publishing engaging content across social platforms to support brand awareness, and audience growth. Day-to-day activities include managing social media calendars, optimizing posts for reach and engagement, coordinating with designers and monitoring trends in music and digital culture. The Social Media Manager will track performance metrics, prepare reports, and refine strategies based on analytics and platform best practices.
Social Media Manager — Kevin Eze (@Xclusive_Pikin)
Reports to: Head of Admin
Works alongside:Video Editor, Graphic Designer
Role Summary
Owns day-to-day content execution for Kevin’s personal brand page — the thought-leadership, authority-building engine of the SounDisruptr ecosystem. This is distinct from the @soundisruptr agency page (client results, service promos). Confusing the two is a fireable-pattern offense; the Two-Page Rule is absolute.
Core Responsibilities
• Script, plan, and post Reels, carousels, and reaction content across Kevin’s channels
• Score every hook against the XP Hook Test (must hit 2/3 or 3/3 on Trigger Emotion / Grab Attention / Spark Curiosity) before anything ships
• Assign every piece of content to one of the Three Content Missions (Reach, Trust, or Conversion) and match the CTA to that mission
• Build and maintain a weekly content calendar
• Manage the Collab Rule: roughly 40–50% of music-marketing posts carry both @Xclusive_Pikin and @soundisruptr — never more, never on service promos or client showcases
• Run the one-hour response window on comments and DMs during core hours
• Support live campaign pushes (e.g., growth sprints) — 2–3 posts/day baseline, scaling to 3–4/day during acceleration phases
What They Must Know Cold
• Kevin’s Audience Persona (Part 9.3): 20–35, Nigerian/African independent artist, 5K–50K monthly listeners, burned by promo before, needs proof to be local/specific/Naira-denominated
• Kevin’s Script Modes: Default Organic, Paid Ads, Andromeda (UGC), Hybrid
• The Five Hook Psychology Categories: Contradiction, Exposure, Call-Out/Recognition, Status/Aspiration, Raw BTS
• Kevin’s Red Lines (non-negotiable): no personal life content, no double dashes, no emojis in professional material, never “elevate,” never claim “Nigeria’s #1” without backing
Non-Negotiables (Role-Specific)
• Two-Page Rule enforced with zero exceptions absent written CEO authorization
• One-hour comment/DM response window during core hours
• Weekly report due Wednesday before 9:00am (Content & Social Media reporting slot)
• Strike system applies per the Company Handbook (late reports, missed clock-in/out, SOP deviation each carry a strike)
Escalation
Brand guideline violations flag to Head of Admin, who brings it to Kevin for a decision. New offer/pricing mentions, client-sensitive claims, or anything touching the @soundisruptr page’s territory route to Kevin directly.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing campaigns across major platforms (e.g., Instagram, TikTok, X, Facebook, YouTube).
- Candidates should possess solid Content Strategy and Writing skills, including the ability to craft clear, compelling, and brand-aligned messaging for diverse audiences.
- Candidates should possess excellent Communication skills, with the ability to collaborate across teams, and manage feedback effectively.
- Experience in the music or entertainment industry, especially in digital promotion for artists or labels, is highly beneficial.
- Proficiency with social media analytics tools, scheduling platforms, and basic understanding of paid social advertising is preferred.
- Demonstrated ability to manage multiple projects, meet deadlines, and adapt quickly in a fast-paced, creative environment.