Social Media Manager

• 20 hours per week across 3 weekdays
• Must be responsive during UK business hours
• Immediate start
• Pay: £100 per month

About the role

We are seeking an experienced Social Media Manager to grow our client’s social media accounts organically. The ideal candidate has a proven record of managing platforms such as Instagram, Facebook, YouTube and Pinterest, and will plan and run strategies that increase online presence, engage audiences, drive traffic and win paid brand collaborations. You will combine strong communication skills and creative thinking with a deep understanding of social media trends, data insights and best practice.

This is a part-time, remote role for a freelancer, consultant or self-employed professional.

Responsibilities

Strategy and planning

• Develop and execute platform-specific social media strategies aligned with the client’s business, audience growth, engagement, traffic, lead-generation and brand-collaboration goals.

• Create and maintain a content calendar, coordinating campaign themes, key dates, launches, deadlines, approvals and publishing schedules.

• Research audiences, competitors, hashtags, keywords, creators, platform updates and industry trends to identify growth and content opportunities.

• Stay current with platform features, algorithm changes, trends, tools and best practice, and recommend relevant improvements.

Content creation and publishing

• Plan, write, edit, schedule and publish high-quality content, including captions, graphics, short-form video, Stories, Reels and community posts, adapted for each platform.

• Maintain a consistent brand voice, visual identity, messaging and quality standard across all channels.

• Optimise profiles, posts, captions, hashtags, keywords, links, thumbnails and calls to action to improve discoverability, reach, engagement and conversions.

Community and reputation

• Monitor and respond promptly and professionally to comments, messages, mentions, reviews and enquiries across all platforms.

• Build and nurture online communities through proactive engagement, social listening, audience interaction and relevant conversations.

• Monitor brand sentiment, emerging issues and reputational risks, and escalate sensitive comments, complaints or potential crises promptly.

Growth and partnerships

• Collaborate with Baritex, content creators, designers, partners and relevant industry figures to produce consistent content and expand outreach.

• Source and manage user-generated content, creator partnerships and influencer opportunities, including permissions and content usage rights where appropriate.

• Identify and contact suitable brands, prepare outreach proposals or media-kit information, negotiate within approved parameters, and support the delivery of paid brand collaborations.

Paid social (when required)

• Manage and optimise paid social campaigns when required, including audience targeting, budget pacing, creative testing and performance monitoring.

Analytics and reporting

• Track agreed KPIs, analyse platform, campaign, audience, traffic and conversion data, and provide regular reports with actionable recommendations.

• Run ongoing tests of content formats, posting times, messaging and creative approaches, and apply the findings to improve performance.

Compliance, records and account security

• Keep organised records of content assets, approvals, publishing activity, campaign results, partnership communications and access details, in line with agreed procedures.

• Make sure content complies with platform policies, advertising and disclosure requirements, copyright and licensing rules, privacy expectations and accessibility best practice.

• Protect account security by following approved access, password, permissions and incident-reporting procedures.

Requirements

Essential

• Experience: at least [2 years] of proven experience managing social media for a business or brand, with evidence of growing accounts organically.

• Platforms: hands-on experience with Instagram, Facebook, YouTube and Pinterest, including planning, publishing and reading each platform’s analytics.

• Content skills: able to write strong captions and to create or edit graphics and short-form video using tools such as Canva and CapCut, or similar.

• Communication: excellent written English (UK English preferred), with a professional and friendly tone and good judgement in public replies.

• Tools and data: familiar with scheduling and analytics tools such as Meta Business Suite, YouTube Studio, Pinterest Analytics, and Later, Buffer or Hootsuite, and comfortable turning numbers into clear recommendations.

• Community judgement: knows when to reply, when to escalate, and how to handle complaints or sensitive comments calmly.

• Compliance awareness: understands platform rules, copyright and advertising disclosure for paid and influencer content, such as the UK ASA and CAP guidance.

• Reliability: organised, detail-focused and able to manage your own time and meet deadlines without close supervision.

• Availability: can commit to 20 hours a week across 3 days and be responsive during UK business hours.

• Proof of work: a portfolio, case studies or links showing successful campaigns and organic growth, ideally with results such as follower growth or engagement rates.

• References: two business references from previous employers or clients.

• Equipment: your own laptop, smartphone and a reliable internet connection.

• Self-employed status: able to work as an independent contractor and responsible for your own tax and insurance.

Desirable

• Experience securing paid brand collaborations or working with media kits and creator partnerships.

• Experience running paid social campaigns, for example in Meta Ads Manager.

• Video editing skills for Reels, Shorts and Stories.

• Experience in a relevant sector, such as digital marketing, or with agencies or service businesses.

Please Note: Shortlisted candidates will be asked to share further information

• Professional profile.

• Links to your portfolio, with the results you achieved.

• A short work sample, such as a one-week content plan for a brand of your choice.

• The names and contact details of two business references.

• Your weekly availability and your confirmation that you accept the pay stated above.

Baritex will review portfolios, check references and put forward a final shortlist for client interview.