Social Media Manager / Content Creator

Social Media, Content & Audience Growth Are you a creative and commercially minded social media professional who knows how to turn engaging content into brand awareness, enquiries, bookings, and footfall? Do you enjoy creating social-first content, spotting trends, and building active online communities? Our client is seeking a Social Media Manager / Content Creator to grow their digital presence, create engaging content, and use social media strategically to drive brand visibility, audience engagement, enquiries, bookings, and physical footfall. Key Responsibilities Develop and execute monthly and weekly content calendars for Instagram, TikTok, Facebook, and other relevant platforms. Conceptualize, shoot, and edit Reels, TikToks, photos, gameplay videos, guest experiences, behind-the-scenes content, and event coverage. Create strong hooks, captions, storytelling concepts, and social-first campaigns. Manage daily posting while maintaining visual identity and brand voice. Monitor and respond to comments, DMs, tags, and relevant conversations. Identify trends and creatively adapt relevant trends to Enzo’s brand. Support influencer campaigns, collaborations, giveaways, and promotional activations. Create content around new attractions, game launches, events, offers, and seasonal campaigns. Work closely with the CGOO and wider marketing team on campaign execution. Track social media performance and submit monthly reports covering reach, engagement, follower growth, enquiries, leads, and top-performing content. Attend on-site shoots, events, and activations when required. Ideal Candidate Profile BSc/HND in Marketing, Mass Communication, Media Studies, or related discipline preferred. Minimum 1–3 years’ experience in social media management/content creation. Strong portfolio is compulsory. Experience with entertainment, lifestyle, hospitality, gaming, or youth-focused brands is an advantage. Strong understanding of Instagram and TikTok. Skills & Competencies Proficiency in CapCut, Premiere Pro, or similar editing software. Canva/Adobe design ability. Strong copywriting and storytelling skills. Basic photography and videography skills. Strong understanding of social media trends and algorithms. Key KPIs Performance will be measured through content quality and consistency, follower growth, reach, engagement, enquiries generated, booking/footfall contribution, community response, campaign performance, and timely delivery of content. About Urehgab Urehgab is more than a recruitment agency, we are a growth partner for innovative teams across Africa. We specialize in building high-performing sales, marketing, and operations teams across various industries. From executive search to strategic hiring campaigns, we help our clients hire smart and grow fast.