Social Media Manager

THE ORGANIZATION

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world.

SUMMARY

This role is equal parts strategist, content leader, and social expert. You'll own day-to-day social planning and channel management while helping shape content strategies, identify cultural opportunities, and guide creative development. If you're passionate about internet culture, storytelling, and helping brands earn attention in meaningful ways, we'd love to meet you.

RESPONSIBILITIES

Social Strategy & Content Leadership

· Partner with account and strategy teams to translate client goals into social media and content strategies that drive measurable business outcomes.

· Identify emerging trends, cultural moments, creator behaviors, and platform opportunities that increase relevance, engagement, and brand affinity.

· Contribute audience insights, competitive observations, and platform expertise to support account growth and performance.

· Lead social content planning across TikTok, Instagram, YouTube Shorts, Threads, and emerging platforms.

Content Guidance: Creative & Creator Partnership

· Partner with creative teams to develop social-first concepts, campaigns, and content ideas informed by audience behavior, cultural trends, and business priorities.

· Lead social content review processes and provide strategic feedback on creative concepts, copy, and platform execution.

· Ensure content aligns with brand voice, platform best practices, and campaign objectives.

· Identify content gaps and proactively recommend opportunities that strengthen content performance and audience engagement.

· For Creator/Influencer plans, develop the evaluation criteria, deliver recommended partnerships, and contract/brief/manage relationships for the duration of the partnership.

Channel Management & Community Engagement

· Own day-to-day content calendar management, publishing, and channel operations across client social platforms.

· Oversee community management, audience engagement, and social listening efforts across client channels. Guide department-wide best practices, documentation and templates.

· Monitor audience sentiment, brand conversations, and emerging cultural moments to identify engagement opportunities and potential issues.

· Surface community insights and audience feedback to clients and internal teams to inform future content and strategy.

Reporting & Optimization

· Analyze social performance data and translate findings into actionable recommendations that improve content effectiveness and engagement.

· Present reporting, insights, and optimization recommendations to clients and internal stakeholders.

· Conduct ongoing competitive analysis and monitor best-in-class brands, creators, and emerging platform trends.

Cross-Functional Collaboration

· Collaborate with account, creative, production, and paid media teams to ensure seamless execution across all social initiatives.

· Contribute to agency thought leadership through trend forecasting, platform insights, and social media best practices.

QUALIFICATIONS

· 5 years of social media experience in an agency or consumer-facing brand environment.

· Deep understanding of social platforms, internet culture, creator ecosystems, and emerging digital trends.

· Experience managing brand presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, and emerging channels.

· Strong content strategy, editorial, storytelling, and copywriting skills.

· Experience developing social-first content strategies and translating business objectives into engaging content programs.

· Proven ability to provide strategic feedback on creative concepts, copy, and social executions.

· Experience leading community management and building engaged online audiences.

· Strong analytical skills with the ability to translate performance data into actionable insights and recommendations.

· Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.

· Flexibility to occasionally work evenings and weekends as business needs arise.

· Excellent communication, presentation, and client management skills.

· Self-starter who takes ownership, solves problems proactively, and thrives in collaborative, evolving environments.

· Experience in spirits or controlled categories a plus

PERSONAL SKILLS AND CHARACTER TRAITS

· You enjoy the creative atmosphere and energy a modern agency provides.

· You have strong attention to detail and are process-oriented.

· You balance multiple projects and priorities, communicating expectations and meeting deadlines.

· You are deeply fluent in digital, eager to learn, and curious.

· You are an inclusive and supportive team player who can work in cross-functional teams with people of different backgrounds.

· You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.

· You can work fast and independently with great precision and accuracy.

WHAT WE OFFER

· An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values:

o We are Champions for Others.

o We are Human-First.

o We Act as One.

o We incite New Growth.

o We invite Exploration.

· A fruitful salary and benefits package.

· Perks such as paid parental leave, summer flex Fridays and volunteer time off.

· A hybrid work environment.

· Generous amount of paid time off annually + paid holidays.

· Flexible spending accounts for health and dependent care.

· Health Savings Account option with employer match.

· Paid short-term and long-term disability coverage.

· Daily snacks, beverages, and full access to our on-site tavern and lounge.

· An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.

We employ great people from an ever-widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more.

Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.