Social Media Marketing Manager

Job Description: Social Media Marketing Manager

Position

Social Media Marketing Manager

Reports To

Head of Marketing / Executive Director, TEDxMaitama

Location

Abuja, Nigeria — Remote

Engagement

Volunteer / Part-Time | Renewable annually

About TEDxMaitama

TEDxMaitama is a TED-licensed platform that brings together ideas, people, and communities to spark meaningful conversations and create positive impact. Through conferences, salons, youth programmes, women-focused events, founder gatherings, and digital content, TEDxMaitama connects African thinkers, innovators, professionals, entrepreneurs, creatives, and changemakers with audiences locally and globally.

Role Overview

The Social Media Marketing Manager will lead the social media strategy and day-to-day management of TEDxMaitama's digital presence across relevant platforms.

The role is responsible for turning TEDxMaitama's ideas, speakers, events, stories, and community activities into compelling digital content that increases awareness, engagement, audience growth, event attendance, and long-term community participation.

The ideal candidate understands social media beyond simply posting content. They should be able to identify stories worth telling, develop campaigns, understand audience behaviour, create or coordinate compelling content, monitor performance, and continuously improve TEDxMaitama's digital presence.

Key Responsibilities

1. Social Media Strategy

• Develop and execute TEDxMaitama's social media strategy across Instagram, LinkedIn, X, YouTube, TikTok, Facebook and other relevant platforms.
• Develop monthly and event-specific content calendars.
• Establish content pillars aligned with TEDxMaitama's brand, programmes, themes and objectives.
• Develop campaigns for conferences, speaker announcements, ticket sales, partnerships, community initiatives and other programmes.
• Identify emerging social media trends and determine which are appropriate for the TEDxMaitama brand.

2. Content Development & Publishing

• Plan, create, curate and publish engaging social media content.
• Develop captions, campaign copy, social posts, short-form video concepts, carousels, stories and other digital content.
• Work closely with the design, photography, videography and communications teams to ensure consistent content production.
• Repurpose TEDx talks, speaker interviews, event footage, quotes and community stories into engaging digital content.
• Maintain an organised content library and publishing schedule.

3. Event & Speaker Promotion

• Develop social media campaigns for TEDxMaitama events and programmes.
• Create promotional campaigns around speaker announcements, speaker profiles, event themes, registration, ticket sales and event countdowns.
• Work with the Curation and Speaker teams to develop appropriate content around speakers and ideas.
• Generate excitement before, during and after events through live coverage, real-time updates and post-event storytelling.
• Develop strategies for extending the lifespan and reach of TEDxMaitama talks after events.

4. Audience Growth & Community Management

• Grow TEDxMaitama's social media audience organically and meaningfully.
• Monitor comments, messages, mentions and conversations across platforms.
• Respond to community members and facilitate meaningful conversations.
• Identify opportunities to strengthen engagement with founders, professionals, students, creatives, entrepreneurs and other members of the TEDxMaitama community.
• Develop initiatives that encourage followers to become active members of the TEDxMaitama community.

5. Digital Campaigns & Partnerships

• Support marketing campaigns for sponsors, partners and strategic collaborators where appropriate.
• Develop social media deliverables for approved sponsorship agreements.
• Collaborate with the Partnerships and Sponsorship teams to maximise appropriate digital visibility for partners.
• Coordinate social media campaigns with external collaborators, speakers, influencers, media organisations and community partners.

6. Analytics & Performance

• Monitor social media performance and audience growth across platforms.
• Track key metrics including reach, impressions, engagement, audience growth, video views, website traffic, conversions and event-related actions.
• Prepare monthly and post-event social media performance reports.
• Identify high-performing content and develop strategies to replicate successful formats.
• Use data and audience insights to continuously improve content and campaigns.

7. Brand & TEDx Compliance

• Ensure all social media content maintains TEDxMaitama's brand identity and standards.
• Ensure communications remain consistent with applicable TEDx guidelines and TEDxMaitama's internal policies.
• Obtain appropriate approvals for sensitive, official or high-level communications before publication.
• Protect the reputation, credibility and integrity of TEDxMaitama across digital platforms.

8. Team Collaboration

• Work closely with the Marketing, Communications, Partnerships, Sponsorship, Curation, Production and Volunteer teams.
• Participate in content planning and campaign meetings.
• Coordinate social media requirements ahead of major events.
• Support the wider TEDxMaitama team with social media strategy and digital communications when required.

Key Deliverables

The Social Media Marketing Manager will be expected to deliver:

• A clear monthly social media strategy and content calendar.
• Consistent and timely publication across approved platforms.
• Speaker and event promotional campaigns.
• Pre-event, live-event and post-event social media coverage.
• Audience growth and engagement initiatives.
• Monthly social media performance reports.
• Digital campaigns supporting ticket sales, registrations and community growth.
• Repurposed content from TEDxMaitama talks and events.
• A growing and engaged TEDxMaitama online community.

Key Performance Indicators (KPIs)

Performance may be measured using:

• Social media audience growth.
• Engagement rate and quality of engagement.
• Reach and impressions.
• Video views and watch time.
• Content consistency and publishing frequency.
• Event campaign performance.
• Website, registration and ticketing traffic generated through social media.
• Growth in TEDxMaitama's digital community.
• Performance of speaker and talk content.
• Quality and timeliness of event coverage.
• Growth in organic visibility and brand awareness.

Required Qualifications & Experience

• Bachelor's degree or equivalent experience in Marketing, Communications, Media, Public Relations, Business, Journalism or a related field.
• 2+ years of experience in social media management, digital marketing, content marketing or a related role.
• Demonstrable experience managing social media accounts for a brand, organisation, event, media platform or community.
• Strong understanding of major social media platforms and their respective content formats.
• Excellent writing, editing and storytelling skills.
• Experience developing social media campaigns and content calendars.
• Basic understanding of social media analytics and reporting.
• Ability to work effectively with designers, photographers, videographers and other creatives.

Preferred Skills

The ideal candidate will have:

• Strong knowledge of Instagram, LinkedIn, X, YouTube and TikTok.
• Experience with social media management and scheduling tools.
• Basic graphic design or video editing skills.
• Experience covering live events.
• Knowledge of digital advertising and paid social campaigns.
• Strong understanding of trends, hashtags, algorithms and audience behaviour.
• Excellent communication and interpersonal skills.
• Strong attention to detail.
• Ability to work independently and meet deadlines.
• Creativity, initiative and a strong sense of storytelling.
• Experience working with events, conferences, communities, startups, media or purpose-driven organisations.

Ideal Candidate

We are looking for someone who:

• Thinks like a marketer but tells stories like a creator.
• Understands that social media is about building a community, not simply accumulating followers.
• Can turn a speaker's idea, an event moment or a community story into compelling content.
• Is curious about ideas, people, innovation, business, culture and Africa.
• Understands how to create content for different audiences and platforms.
• Is proactive, organised and comfortable working in a fast-paced volunteer environment.
• Can balance creativity with data and measurable outcomes.
• Takes ownership and does not need to be constantly supervised.
• Is passionate about TEDxMaitama's mission and the power of ideas worth spreading.

What You Will Gain

As Social Media Marketing Manager, you will:

• Help shape the digital voice of one of Nigeria's leading TEDx platforms.
• Work with speakers, entrepreneurs, executives, creatives and thought leaders.
• Build practical experience in digital marketing, content strategy and event marketing.
• Develop a portfolio of campaigns and digital projects.
• Build relationships within Nigeria's innovation, business and creative ecosystems.
• Contribute to a platform designed to spread ideas and create meaningful conversations.