AI-Driven Digital Marketing Manager

Company Description

WayaBank is a simplified bank and fintech company based in Lekki. We are on a mission to simplify financial services and make them more accessible, quicker, affordable, and reliable for every African, regardless of their location. Our disruptive ecosystem serves the people better in the areas of personal and business banking, online and offline payment collection, and agency banking. We prioritize customer satisfaction by addressing their needs instantly and guarantying instant settlement of collections and transfers.

Role Description

This is a full-time hybrid role for an AI-Driven Digital Marketing Manager at WayaBank. The Digital Marketing Manager will be responsible for executing social media marketing strategies, branding, generating leads, conducting web analytics, and overseeing all aspects of digital marketing using best AI agents and automations. This role will be based in Lekki but allows for some remote work.

Hybrid - 2 days in office and 3 days remote.

Qualifications

• Social Media Marketing and Lead Generation skills
• AI Driven marketing
• AI driven Ad specialist
• Experience in marketing and web analytics
• Digital Marketing expertise
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively
• Experience in the banking or fintech industry is a plus
• Bachelor's degree in Marketing, Business Administration, or related field