Social Media Marketing Manager

About the Role

We are looking for a creative, organized, and results-driven Social Media Marketing Manager to manage and grow our brand’s online presence. The ideal candidate will be responsible for developing social media strategies, planning and publishing content, managing community engagement, and executing campaigns that increase brand awareness, audience engagement, and business growth.

You will work closely with the marketing team to develop effective campaigns, maintain a consistent brand voice, monitor performance, and identify opportunities to improve our digital marketing efforts.

Key Responsibilities

* Manage and grow social media accounts across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.

* Develop and execute social media marketing strategies aligned with business goals.

* Create content calendars and plan daily, weekly, and monthly content schedules.

* Write engaging captions, posts, promotional copy, and calls to action.

* Coordinate with the creative team to produce engaging social media content, including Reels, TikToks, Stories, and promotional videos.

* Monitor social media trends, competitor activity, and audience behavior to identify growth opportunities.

* Manage community engagement by responding to comments, messages, and inquiries in a timely and professional manner.

* Plan and execute promotional campaigns, seasonal marketing initiatives, giveaways, and brand awareness campaigns.

* Support paid social media advertising campaigns and coordinate with the advertising team to improve campaign performance.

* Track and analyze key performance metrics, including reach, engagement, follower growth, website traffic, and conversions.

* Prepare regular performance reports and recommend strategies to improve results.

* Maintain brand consistency, tone of voice, and messaging across all social media platforms.

* Collaborate with internal teams to support business promotions, events, partnerships, and other marketing initiatives.

Requirements

* Proven experience in social media management or digital marketing.

* Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.

* Knowledge of social media marketing strategies, content planning, audience engagement, and brand growth.

* Excellent written communication and copywriting skills.

* Understanding of social media analytics, performance tracking, and reporting.

* Ability to plan and manage multiple campaigns and meet deadlines.

* Strong organizational skills, attention to detail, and problem-solving abilities.

* Ability to work independently and collaborate effectively with a remote team.

* Comfortable working remotely during CST hours.

Preferred Qualifications

* Experience managing social media accounts for businesses or consumer-facing brands.

* Experience with Meta Business Suite, TikTok, LinkedIn, and social media scheduling tools.

* Familiarity with paid social media advertising and campaign optimization.

* Experience with email marketing, lead generation, or customer relationship management (CRM) platforms.

* Understanding of local marketing, community outreach, and promotional campaigns.

* Ability to interpret performance data and translate insights into actionable marketing strategies.

Schedule

Work Location: Remote (Pakistan)

Working Hours: 10:00 AM – 6:30 PM CST

Employment Type: Full-Time

• If you are passionate about social media marketing, audience growth, and creating campaigns that deliver measurable results, we would love to hear from you.