Specialist - Digital Lifecycle

• Full time 12 month parental leave cover contract until Jan 2028 (starting Jan 2027)
• Hybrid working arrangement, 2 days in office 3 days from home
• Sydney location (flexible)

About Red Cross

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

About the role

The Email Marketing Specialist is responsible for building and delivering email and SMS communications across Australian Red Cross's enterprise CRM and marketing technology platforms.

This hands-on role focuses on executing campaign and project activities from briefing through to build, testing, approval, deployment, and optimisation.

Working closely with stakeholders across the organisation, you will translate business needs into effective digital communications and ensure work is delivered accurately, on time, and to a high standard.

You will support acquisition, engagement, and revenue initiatives through audience segmentation, personalisation, automation, and customer journeys, while maintaining strong platform governance and data hygiene practices across a high-volume marketing environment.

Day to day you will

• Lead the execution of email and SMS campaigns, automated journeys, and communications across enterprise CRM and marketing automation platforms.

• Build and maintain email and SMS communications using approved templates, content blocks, digital assets, and file libraries, ensuring compliance with brand, accessibility, design, font, and colour standards.

• Manage deliverables across multiple campaigns and projects, ensuring work is completed accurately, on time, and in line with agreed deadlines, while proactively managing blockers, dependencies, and risks.

• Participate in project and campaign meetings, providing delivery updates, maintaining accountability for assigned actions, and partnering with stakeholders to define requirements and develop effective communication plans.

• Maintain a high standard of platform governance and housekeeping, including naming conventions, folder structures, templates, content assets, segments, lists, and journeys. Effectively manage versions, releases and assets to ensure a well-organised, documented, scalable, and user-friendly marketing environment.

What you will bring

• Demonstrated experience delivering email and SMS campaigns using enterprise CRM and marketing automation platforms such as Microsoft Dynamics 365 CRM, Customer Insights Journeys, or similar. Experience with Microsoft Dynamics 365 is highly regarded.
• Proven ability to manage deliverables in a project environment. Experience working within a structured delivery environment using Atlassian Jira or similar work management and ticketing platforms.
• Experience translating stakeholder requirements and briefs into effective digital communication solutions from build through to execution.
• Technical skills in audience segmentation, personalisation, dynamic content, automated journeys, campaign deployment, and CRM-based marketing operations.
• Experience coordinating testing, quality assurance, approvals, and production releases.
• Meticulous attention to detail, including the management of naming conventions, asset libraries, segments, lists, templates, version control, and platform housekeeping.
• Strong analytical skills with experience monitoring campaign performance, conducting A/B testing, and identifying opportunities for optimisation.
• Sound understanding of privacy, consent, and spam legislation, with a commitment to compliance and data governance standards.
• Strong stakeholder engagement and communication skills, with the ability to manage risks, blockers, and dependencies across campaigns and projects.
• Must have a minimum of 3 years Marketing Automation platform hands on experience

Benefits that act for you while you act for humanity

Benefits that act for you, while you act for humanity

Work flexibility:

Australian Red Cross operates under a flexible and hybrid working model providing you more work/life balance

Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.

Life, Health & Wellbeing: You can access a paid ‘Me’ day just for you and a wide range of other paid leave options. You can also tap into specialist health and wellbeing advice via our Employee Assistance Program (EAP) provider, Converge International.

Career development: Access to ongoing learning, training, and development.

Further information

Applications close: 26th November

For additional enquires, please contact Annel Singh – annsingh@redcross.org.au. Please note this is for enquiries only, applications must be submitted via the links provided to be considered.

While we appreciate the interest in our roles, we will not be engaging with agencies or agency candidates for this position.