Sponsorship Manager

Sponsorship & Partnerships Manager

Cowshed Collective

Location: London Bridge, London (Hybrid)

Salary: £40,000–£50,000 DOE + uncapped commission

Employment: Full-time

About Cowshed Collective

Cowshed Collective is a digital-first entertainment company, bringing together content production, creators, social and original entertainment IP under one roof.

Through Cowshed Studios, Cowshed Social, Cowshed Creators and Cowshed Ventures, we work with leading brands, platforms and creators to develop entertainment that audiences genuinely want to watch.

As we continue to grow our creator roster and develop our own original shows, podcasts and entertainment formats, we're looking for a commercially driven Sponsorship & Partnerships Manager to help unlock new revenue opportunities across the business.

The Role

We're looking for someone who understands the creator economy, knows how brands invest in entertainment and, most importantly, knows how to sell.

You'll be responsible for identifying, pitching and securing sponsorship opportunities across two key areas of our business:

• Cowshed Creators: Securing brand deals, sponsorships and long-term partnerships for our roster of creators and entertainers.
• Cowshed Ventures: Commercialising our original IP, podcasts, digital channels and entertainment formats through sponsorships, brand integrations and commercial partnerships.

You'll also work closely with our Talent Lead and wider Commercial team, supporting pitches, developing relationships and identifying opportunities that benefit the wider Cowshed business.

This is a proactive, revenue-generating role. We're looking for someone who can open doors, build relationships, develop exciting commercial opportunities and get deals over the line.

Key Responsibilities

Sponsorship & New Business

• Proactively identify, pitch and secure sponsorship opportunities across Cowshed Creators and Cowshed Ventures.
• Build relationships with brands, media agencies, sponsorship buyers and influencer marketing agencies.
• Develop tailored commercial proposals, sponsorship packages and pitch materials.
• Identify opportunities for long-term sponsorship agreements, brand ambassador partnerships and recurring revenue.
• Lead commercial negotiations, including sponsorship fees, deliverables and partnership terms.
• Build and manage a strong sales pipeline, tracking opportunities, forecasts and confirmed revenue.
• Meet agreed commercial targets and contribute directly to business growth.

Cowshed Ventures & Original IP

• Identify potential sponsors and commercial partners for Cowshed's original shows, podcasts, channels and entertainment formats.
• Work with our creative and production teams to develop sponsorship opportunities that feel natural to the content.
• Create commercially attractive sponsorship packages, including presenting partnerships, brand integrations and multi-platform activations.
• Pitch original IP to brands and agencies, securing investment and commercial partnerships.
• Help develop long-term relationships with brands that want to be part of Cowshed's growing entertainment portfolio.

Cowshed Creators

• Work closely with the Talent Lead and Talent Managers to identify commercial opportunities across our roster.
• Proactively pitch creators to relevant brands and agencies.
• Develop individual sponsorship strategies and target brand lists for key talent.
• Support negotiations, pricing and commercial positioning to maximise revenue opportunities.
• Identify opportunities for creators to be involved in wider sponsorship campaigns and original Cowshed IP.
• Support the Talent Lead in growing commercial revenue across the roster.

Wider Commercial Support

• Support the wider Commercial team with new business opportunities, pitches and client relationships.
• Identify cross-divisional opportunities that bring together creators, original IP and branded entertainment.
• Collaborate with production, creative and talent teams to develop commercially compelling proposals.
• Help grow relationships with existing Cowshed clients, identifying opportunities for additional sponsorships and partnerships.
• Ensure commercial opportunities are communicated and handed over effectively to the relevant teams for delivery.

Partnership Management

• Maintain strong relationships with sponsors and commercial partners throughout their campaigns.
• Work alongside Talent Managers, producers and project teams to ensure sponsorship commitments are delivered.
• Oversee commercial performance and identify opportunities for renewals and repeat business.
• Ensure partners receive appropriate reporting and campaign results.

Day-to-day campaign delivery will primarily sit with the relevant Talent Managers and production teams, allowing this role to remain focused on generating new business.

What We're Looking For

1. Hands-on experience in talent management or creator partnerships. You’ve worked directly with creators or their managers to identify the right brand partners for their audience.
2. A track record of securing paid creator partnerships, from pitching talent to negotiating fees, deliverables and usage rights.
3. Existing relationships with brand and agency decision-makers you can approach directly about sponsorships for creators and original shows.

• Ideally 3–5 years' experience in sponsorship sales, brand partnerships, media sales, influencer marketing or a similar commercial role.
• Strong understanding of the creator economy, digital entertainment, podcasts and branded content.
• Confidence in pitching, negotiating and closing commercial deals.
• Experience developing sponsorship proposals and commercially attractive partnership packages.
• Strong relationship-building and communication skills.
• Ability to manage a pipeline, forecast revenue and work towards commercial targets.
• Commercially minded, organised and comfortable working across multiple opportunities.
• Self-motivated, proactive and genuinely excited by entertainment and the creator economy.

Above all, we're looking for someone who can sell. Someone with the confidence to approach new brands, the creativity to spot opportunities and the determination to turn conversations into revenue.

What Success Looks Like

Success in this role will be measured through:

• New sponsorship and partnership revenue generated across Cowshed Creators and Ventures.
• Number and value of new sponsorship deals secured.
• Growth in recurring sponsorship revenue and long-term commercial relationships.
• New brand and agency relationships developed.
• Commercial contribution to the wider Cowshed business.
• Growth in commercial opportunities across our creator roster and original IP portfolio.

What We Offer

• Competitive salary of £40,000–£50,000 depending on experience.
• Uncapped commission based on new business generated.
• The opportunity to sell sponsorships across a growing portfolio of creators, podcasts, original shows and entertainment IP.
• Access to Cowshed's wider production, creative, talent and commercial teams.
• A collaborative, ambitious and fast-moving working environment.
• Hybrid working from our London Bridge office.
• Genuine opportunity to grow with the business and help shape our commercial strategy.

Interested?

We're looking for someone who understands the commercial potential of creators and entertainment, has strong industry relationships and wants to play a meaningful part in growing Cowshed Collective.

If you're a natural salesperson who loves building partnerships and making deals happen, we'd love to hear from you.