Sr. Digital Content Specialist

Job Overview

You will excel as a Senior Digital Content Specialist if you are able to provide the best service to our clients through exceptional communication, top-notch problem-solving skills, and be adaptable in a fast-paced environment. This position reports to the Senior Digital Content Director and leads content copy projects, including mentorship of junior and offshore team members. This role requires strong project management to guide large enterprise client programs from planning through in-market execution.

Key Responsibilities

• Oversee the planning and execution of large-scale content initiatives, ensuring alignment across internal teams and client deliverables, including managing key client relationships.

• Provide strong project management across large, complex enterprise client accounts, managing timelines, deliverables, priorities, and stakeholders across multiple brands and workstreams.

• Drive innovative content initiatives that significantly improve content effectiveness, leveraging analytical and AI tools and performance data to continuously refine strategies and deliver measurable results.

• Develop and oversee content strategy across ecommerce platforms, translating brand positioning, shopper insights, and performance analysis into compelling, conversion-driven copy and creative direction.

• Review and provide structured feedback on content produced by junior copywriters, ensuring quality standards, brand voice alignment, and platform best practices are consistently met.

• Support client relationships by contributing to QBRs, brand audits and BD analysis by presenting content strategy, and educating on ecommerce content best practices.

• Evaluate and implement tools to measure content effectiveness and inform ongoing optimization strategies.

• Stay ahead of the evolving landscape of agentic commerce, including AI-driven search, personalization, and autonomous shopping agents, continuously refining content strategies and internal processes to remain effective in an increasingly automated retail environment.

• Mentor and develop junior copywriters, providing feedback and establishing content quality standards.

• Help lead the integration of AI and emerging technologies into content workflows and optimization processes.

• Provide strategic guidance on brand messaging, PDP optimization, and marketplace content best practices.

• Manage content resources and workflows to improve efficiency, scalability, and team output.

• Serve as the internal liaison to the syndication team, aligning content, specifications, and timelines so approved content is published accurately and on schedule across retailer platforms.

Success Looks Like

• Content strategies that demonstrably drive measurable improvements in product visibility, engagement, and conversion across digital retail platforms.

• Junior copywriters who grow in their roles under your mentorship, producing higher-quality work and requiring less oversight over time.

• Seamless integration of AI tools and emerging technologies that improve team output, content quality, and workflow efficiency.

• Client relationships strengthened through proactive communication, QBR contributions, and delivery of best-in-class ecommerce content expertise.

• Large enterprise client programs delivered on time and on scope, with clear project plans, early risk flagging, and seamless handoffs between content and syndication teams.

• Well-documented, scalable processes and workflows that increase team capacity and consistency across all content deliverables.

Qualifications and Required Skills

• 2–3 years of relevant experience in ecommerce content strategy, digital copywriting, or a related field.

• Deep understanding of ecommerce platforms and digital shelf content, including Amazon, Walmart, and Target PDP best practices.

• Expertise in using advanced analytical tools and content performance trackers to measure and refine content effectiveness.

• Strong client relationship management skills, including experience supporting QBRs and client-facing content education.

• Strong project management skills, with experience managing multiple concurrent workstreams, deadlines, and stakeholders for large enterprise clients.

• Ability to partner cross-functionally as a liaison with syndication teams, with familiarity with syndication workflows and retailer content requirements.

• Experience mentoring junior team members and setting content quality standards.

• Demonstrated ability to lead AI and emerging technology integration into content creation and optimization workflows.

• Proficiency in evaluating and streamlining content processes for greater efficiency and scalability.

• Excellent communication skills with the ability to present content strategies and recommendations to internal teams and clients.

• Willingness and ability to travel up to 10% in a year.