Sr. Director, Slate Marketplace

ABOUT SLATE

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

WHO WE ARE LOOKING FOR

This role owns the personalization experience for customers on slate.auto as the place to buy. That covers the top of the vehicle purchase funnel, the accessories and wraps Marketplace, and the technology behind fulfillment and service: customer service for owners, service network and partner network support, warranty, returns, and the systems corporate functions rely on. A Slate Truck is designed to change many times over its life, so the GM is also accountable for keeping owners engaged long after delivery.

Three things matter most: product taste, customer engagement, and strong analytical skill. The role works closely with software engineering, the accessories and wraps team, commercial, supply chain, transportation and logistics, the service and partner networks, customer care, finance, and legal.

WHAT YOU GET TO DO

Steward the slate.auto personalization experience. Set the standard for product content, merchandising, pricing, availability and delivery messaging, shipping optimization, payments, and checkout. Find where the experience breaks and get it fixed.

Guide customers from first visit. Set the standard through product discovery, configurator build, Starter Pack or Blank Build. Measure conversion and drop-off at each stage, present accessories, wraps, and pre-delivery installation where they help the customer decide, and hand off cleanly to the teams that own purchase and delivery.

Keep owners engaged through lifetime of product. Build engagement and enthusiasm for renewing a Slate vehicle many times over its life, including new product drops, collaborations, wrap changes, and SUV Kit conversions. Measure customer engagement and satisfaction, repeat purchase rate, time between purchases, and lifetime value. Work closely with product, brand and commercial teams for robust GTM strategies.

Run the end-to-end order experience. Work with the accessories and wraps team and accessory engineering on launch readiness and fitment, supply chain on forecasts and inventory, logistics on delivery promises and freight for large items such as the SUV Kit, and installation partners on scheduling and quality. When a handoff breaks, the GM owns the fix and the customer communication.

Drive an eCommerce Marketplace success story for accessories and wraps. Partners closely with the accessories and wraps product teams and optimizes the purchase funnel for on slate.auto: funnel conversion, merchandising, product presentation, attach rate at vehicle purchase, and repeat purchase after delivery. Approach it with a P&L view, tracking revenue, margin, and the cost to sell and fulfill, and share demand signals (configurator saves, abandoned carts, site search, return reasons) to inform the accessories and wraps team's roadmap. Think about both sides of the Marketplace – buyers as well as 3rd party independent marketplace.

Product taste. You can tell a good buying experience from a mediocre one and explain why. You care about the details of a product page, a checkout step, or an agent screen, and you raise the quality of what the team ships.

Customer engagement. You spend time with customers and with the people who support them. You have built programs that brought customers back, and you treat the customer view as an input to every decision.

Grow engagement with Accessories Partners. As our product teams deliver new partner products, you grow engagement and awareness of the Partner Brands and ensuring their product story is told via a Slate style customer experience.

Highly analytical. You work directly in the data: SQL, funnel and cohort analysis, experiment design, and LTV and demand modeling. You decide from evidence and can explain the decision to people who do not read dashboards.

WHAT YOU BRING TO THE TEAM

Required Qualifications

• 12+ years of GM experience, with deep experience in eCommerce, digital product, or consumer retail, including leadership of a consumer eCommerce site.
• Ownership of top-of-funnel conversion for a consumer site, from first visit through lead capture, reservation, or order, with measurable gains.
• Product management leadership across customer-facing and internal products, such as customer or partner service, warranty, returns, or order and finance systems.
• A track record of lifecycle, CRM, or loyalty programs that increased repeat purchase.
• Strong quantitative skills, including SQL, funnel and cohort analysis, and experiment design.
• Experience with physical goods where inventory, fulfillment, and logistics shape the customer experience.
• Experience leading multi-disciplinary teams, including managing managers.

Preferred Qualifications

• Direct-to-consumer vehicle sales, online vehicle retail, or preorder programs.
• Automotive, aftermarket, powersports, or outdoor and recreation categories.
• Product configurators, fitment data, or installation and service networks.
• Warranty, returns, or dealer and service network systems.
• MBA or other advanced degree.

First-Year Outcomes

• Deliver a delightful customer experience at the launch of slate.auto site.
• The top of the vehicle purchase funnel mapped and instrumented from first visit through preorder, with an improvement roadmap in place.
• A defined standard for the slate.auto buying experience, covering product content, delivery messaging, and checkout.
• A product roadmap for customer and partner service, warranty, returns, and GenAI tools for corporate functions, agreed with customer care, service operations, and corporate function leaders.
• A lifecycle program live for delivered owners, with repeat purchase measured by cohort.

Work Authorization Requirement:

Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

SALARY RANGE

The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.

Annual Base Pay Range: $243,219.00 - $405,366.00 USD Annual

ADDITIONAL COMPENSATION AND BENEFITS

Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

• Safety First

• Delight Customers

• One Team

• Relentless Improvement

• Fast, Frugal, and Scrappy

• Respectful Collaboration

• Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

slate-talent_acquisition@slate.auto.

About Us

About Us

At Slate, we’ve got one job: building a vehicle you’ll fall in love with, right here in the USA. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need.
We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.