Sr Manager SEO & AI Search Strategy

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At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The Impact You'll Own

As Sr Manager SEO & AI Search Strategy, you will lead PMI's global SEO and AI Search (GEO) strategy to increase organic visibility, drive growth, and strengthen brand presence across search engines and AI-powered discovery platforms.

Based in PMI's Digital Studio in London and reporting to the Director, SEO & AI Search, you'll collaborate with teams across E-commerce, Web, Brand, Analytics, Operations, and Markets to enhance discoverability and drive search innovation.

What You'll Do

• Develop and execute global SEO and AI Search strategies.
• Identify growth opportunities through search insights and consumer behaviour analysis.
• Build scalable content frameworks that improve visibility and authority.
• Embed SEO and AI Search best practices across digital products and campaigns.
• Create governance frameworks, toolkits, and market launch guidelines.
• Define KPIs and measurement frameworks to optimise performance.
• Drive adoption of AI-enabled content and optimisation solutions.
• Lead strategic initiatives from concept to deployment.
• Influence stakeholders through training, engagement, and knowledge sharing.
• Manage agencies, budgets, and external partners.

Skills & Experience

Required

• 7+ years' experience leading SEO strategy for global brands or agencies.
• Proven success developing SEO and AI Search strategies across markets.
• Strong knowledge of search engines, AI-powered discovery, and content optimisation.
• Ability to translate technical concepts into business value.
• Experience with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
• Experience working across complex, matrixed organisations.

Preferred

• Agency and budget management experience.
• International or multi-market exposure.
• Additional language skills.

Why Join PMI?

• Help shape one of the industry's most significant business transformations.
• Work in a diverse and inclusive global environment.
• Flexible hybrid working model.
• Global career development opportunities.
• Contribute to PMI's smoke-free future.

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