Sr. Marketing Campaign Specialist

JOB OVERVIEW:

This position is responsible for developing campaign strategy and utilizing digital marketing skills to lead full-funnel Medical and Growth Marketing campaigns and initiatives; developing, creating, managing and overseeing the execution lead and revenue generating campaigns, and tracking and communicating performance. The Sr. Marketing Campaign Specialist is responsible for planning, executing, and optimizing integrated omnichannel marketing campaigns that support customer acquisition, customer retention, product adoption, and business growth objectives. The individual will partner closely with category managers, sales, analytics, creative services, digital channel teams, and external partners to deliver campaigns that drive measurable business outcomes.

KEY RESPONSIBILITIES:

Performance Marketing Campaigns

• Work in coordination with the Medical Commercial Calendar, Category Management teams, Sales leaders, and Business Unit stakeholders’ suppliers to initiate and develop multi-faceted equipment performance campaigns including
  • Lead magnet content development
  • Comprehensive email campaigns
  • Social media campaigns
  • Paid search
  • Website promotions and landing pages
  • Display advertising and retargeting campaigns
  • Lifecycle and nurture marketing programs
• Lead and manage multichannel digital strategies utilizing a multi-channel approach and analytical evaluation of each channel toward both campaign lead and revenue goals.
• Develop campaign creative briefs, communicate with creative team members, coordinate with Omnichannel team, and maintain project schedules and milestones.
• Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans to maximize campaign effectiveness.
• Prepare reporting and present on all campaign KPIs and performance.
• Analyze campaign performance across email, web, social, paid media, and other digital channels and proactively recommend optimizations to improve engagement, lead generation, conversion, and revenue outcomes.
• Partner with analytics and revenue operations teams to monitor campaign results and connect marketing performance to business impact.

Project Management

• Manage schedules of all assets, product content and deliverables with corresponding team and channel partners.
• Own campaign timelines from intake through deployment and post-campaign reporting, ensuring all stakeholders meet deadlines and deliverables are completed accurately and on time.
• Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners.
• Develop campaign budgets in coordination with supplier partners and source co-op where appropriate.
• Track campaign marketing expenditures and resulting ROI.
• Maintain campaign documentation, project trackers, and performance dashboards to support visibility, accountability, and continuous improvement.
• Support annual marketing planning, campaign calendar development, forecasting, and prioritization activities.

SPECIFIC KNOWLEDGE & SKILLS:

• Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment preferred.
• Exceptional understanding of strategy and digital marketing to apply knowledge and skills to complete a wide range of complex tasks.
• Knowledge of digital marketing channels including email marketing, website content management, paid media, social media, marketing automation, and customer journey development.
• Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals.
• Strong analytical skills with experience interpreting campaign metrics, performance dashboards, and digital marketing analytics.
• Experience working with marketing automation platforms, CRM systems, reporting tools, and project management software.
• Complete tasks in creative and effective ways.
• Apply acquired knowledge of procedures and industry.
• Demonstrate good judgment in selecting methods and techniques for obtaining solutions to business challenges.
• Develop and build productive relationships with internal and external constituents.
• Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality.

GENERAL SKILLS & COMPETENCIES:

• Strong understanding of industry practices
• High proficiency with tools, systems, and procedures
• Good planning/organizational skills and techniques
• Good decision making, analysis and problem-solving skills with ability to multi-task
• Strong verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Good conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company, begin to build partnerships externally
• Resolve complex issues in effective ways

MINIMUM WORK EXPERIENCE:

Typically 5 to 7 years or more of increasing responsibility in terms of any applicable professional experience. Including 3+ years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing disciplines.

PREFERRED EDUCATION:

Typically a bachelor’s degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.

The posted range for this position is $74,716 to $116,744, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a bonus not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

Fraud Alert

Henry Schein has recently been made aware of multiple scams where unauthorized individuals are using Henry Schein's name and logo to solicit potential job seekers for employment.

Please be advised that Henry Schein's official U.S. website is www.henryschein.com. Any other format is not genuine. Any jobs posted by Henry Schein or its recruiters on the internet may be accessed through Henry Schein's on-line "career opportunities" portal through this official website. Applicants who wish to seek employment with Henry Schein are advised to verify the job posting through this portal.

No money transfers, payments of any kind, or credit card numbers, will EVER be requested from applicants by Henry Schein or any recruiters on its behalf, at any point in the recruitment process.

About Us

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly

30 miles from Melville, New York, where our corporate headquarters

resides today. In the depths of the Great

Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners.

Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and

territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes.

We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work.

No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place.

Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants. If you are unable or limited in your ability to complete the application process, including the use or access of www.henryschein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations.

Please e-mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request.

US Candidates: jobsupport@henryschein.com

UK and Ireland Candidates: UKHSHRRecruitment@henryschein.co.uk

Australia and New Zealand Candidates: APACCareers@henryscheinone.com

Malaysia Candidates: CNHR@henryschein.com

Italy Candidates: risorse.umane@henryschein.it

Workplace Remote Types

It is important to us to offer different types of work arrangements. Please see the types we offer below:

Work From Home: Work is performed directly from the TSM's home office.

Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.

Onsite: Work is performed exclusively at a company facility.

Field: Position requires traveling to different locations within a specific geographic territory, as assigned.