Sr. Marketing Communications Specialist

Legal Entity: American Honda Finance Corp. Business Unit: American Honda Finance Corp Department: Sales and Marketing Communications Division: Financial Services Division Work Location: Torrance - Main Campus Location Shift: 1st Workstyle: Remote Eligible up to 20% Career Level: 4 Job Grade: Exempt-3 Salary Range: $84,600.00 - $126,900.00 Job Purpose American Honda Finance Corporation (AHFC) is seeking a Senior Marketing Communications Specialist. The Senior Marketing Communications Specialist is responsible for developing and executing integrated digital marketing, media, and customer experience initiatives that support AHFC business objectives, drive consideration of Honda and Acura financing products, and enhance the customer journey across digital touchpoints. This role serves as a key liaison between Marketing Communications, agency partners, Customer Experience (CX), MarTech, IT, and business stakeholders to deliver effective marketing campaigns, digital experiences, and reporting solutions. Responsibilities include paid search strategy and optimization, media planning and performance analysis, creative asset management, digital production, website and mobile application support, user acceptance testing (UAT), and customer experience enhancements. The role also monitors and recommends opportunities related to AI-driven search, Answer Engine Optimization (AEO), and digital marketing innovations to improve business performance and customer engagement. Key Accountabilities Key Accountabilities Include but not limited to: Digital Media Strategy & Campaign Management Develop and execute digital-first media strategies that support AHFC marketing objectives, sales initiatives, and business priorities Creative Strategy, Production & Asset Management Develop and execute creative strategies for AHFC consumer-facing general market and multicultural advertising campaigns. Digital Experience, Analytics & Optimization Partner with Customer Experience (CX), MarTech, IT, analytics, and agency teams to support AHFC digital initiatives Enterprise Initiatives & Cross-Functional Program Support Support enterprise-wide sales, marketing, customer experience, digital transformation, dealer-facing Social Media, Consumer Response & Asset Support Coordinate with AHM social media teams and agency partners to schedule and publish campaign content. Team Support & Special Projects Assist other Marketing Communications team members with ad hoc projects as needed. Qualifications, Experience, and Skills We are looking for qualified people with diverse backgrounds and experiences, open minds, and a disciplined work ethic. To bring the future to Honda as a Market Communication Specialist you must have: Minimum Education Qualifications: Bachelor’s degree required; degree in Marketing or Business preferred. Minimum Experience: 5+ years of experience in digital marketing, media planning, paid search, campaign management, marketing communications, or related disciplines. Experience developing and executing digital media strategies across multiple channels, including paid search, paid social, programmatic media, and emerging digital platforms. Experience managing paid search strategy, optimization, reporting, and agency partnerships required Experience managing agency relationships and overseeing campaign execution from planning through performance analysis and optimization. Experience supporting creative production, digital content development, and asset management processes. Experience working on digital product initiatives such as websites, mobile applications, customer journey improvements, or digital experience enhancements Experience collaborating with cross-functional teams including Marketing, IT, Customer Experience (CX), Analytics, Legal, Compliance, and external partners. Experience analyzing campaign performance data and translating insights into actionable business recommendations. Experience with project management methodologies and coordinating multiple projects simultaneously in a fast-paced environment. Automotive, financial services, or regulated-industry experience preferred Other Job Specific Skills: Strong understanding of digital media planning, campaign optimization, and performance measurement across paid search, paid social, programmatic, and emerging digital channels. Working knowledge of media platforms, ad-serving technologies, analytics tools, customer data platforms (CDPs), tagging frameworks, and marketing technology ecosystems. Understanding of customer experience (CX) principles and digital customer journey optimization. Experience supporting website enhancements, digital product implementations, and User Acceptance Testing (UAT). Ability to partner with MarTech, analytics, and technology teams to ensure accurate campaign tracking, measurement, reporting, and data integrity. Familiarity with AI-powered search trends, Answer Engine Optimization (AEO), Artificial Intelligence Optimization (AIO), and their application within digital marketing strategies. Strong analytical skills with the ability to interpret quantitative and qualitative data and translate findings into actionable recommendations. Exceptional attention to detail and organizational skills, including the ability to manage complex approval processes, large volumes of creative assets, campaign deliverables, stakeholder reviews, and multiple concurrent project deadlines with a high degree of accuracy. Experience managing budgets, vendors, and external agency relationships Working Conditions Work Style: 80/20 (4 days in office, 1 day remote) Torrance, CA location Travel: 5% What differentiates Honda and make us an employer of choice? Total Rewards: Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.) Paid Overtime Regional Bonus (when applicable) Industry-leading Benefit Plans (Medical, Dental, Vision, Rx) Paid time off, including vacation, holidays, shutdown Company Paid Short-Term and Long-Term Disability 401K Plan with company match + additional contribution Relocation assistance (if eligible) Career Growth: Advancement Opportunities Career Mobility Education Reimbursement for Continued Learning Training and Development Programs Additional Offerings: Tuition Assistance & Student Loan Repayment Lifestyle Account Childcare Reimbursement Account Elder Care Support Wellbeing Program Community Service and Engagement Programs Product Programs Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.