Sr. Product Marketing Manager

As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of what customers need and the ability to turn complex technology into meaningful business value.

Keyfactor is looking for a Senior Product Marketing Manager to own the product marketing strategy and execution for assigned core solutions. You will identify where we can win, define differentiated positioning, and lead go-to-market plans that support acquisition, adoption, and expansion. Working closely with Product, Sales, Customer Success, and Marketing, you will turn customer and market insight into decisions about what we bring to market, who we target, and how we demonstrate value.

This is a senior individual contributor role for a product marketer who combines strategic judgment with strong execution. You will be a trusted partner to Product and GTM leaders, bring clarity to complex decisions, and connect the value of your solution area to the broader Keyfactor Platform.

Applicants must be legally authorized to work in the United States.

Responsibilities

• Own the product marketing strategy and plans for assigned solutions, setting priority buyers, use cases, growth opportunities, and measures of success. Make clear recommendations about where to focus based on customer needs, market opportunity, and business priorities.
• Lead customer, buyer, market, and competitive research for your solution area. Turn customer conversations, win-loss findings, and field feedback into recommendations that shape product direction, positioning, and GTM investment.
• Partner with Product throughout the product development lifecycle to assess opportunities, validate customer needs, and inform prioritization. Bring a clear market perspective to scope and readiness decisions, aligning product plans with GTM commitments.
• Own differentiated positioning and messaging for assigned solutions. Translate technical capabilities into compelling business value, tailor the story to key buying audiences, and connect solution strengths to the broader Keyfactor platform.
• Lead complex go-to-market launches for new products, capabilities, and offers. Define the launch strategy and success measures, align cross-functional teams on priorities and commitments, and drive field readiness and post-launch follow-through.
• Develop sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, establish differentiation, and navigate complex enterprise buying processes. Use field feedback to address gaps and improve effectiveness.
• Partner with Revenue Marketing and Customer Marketing to shape acquisition, cross-sell, adoption, and expansion programs, defining target audiences, messages, use cases, and customer proof points.
• Evaluate performance using pipeline, adoption, launch results, content utilization, and competitive outcomes. Recommend adjustments to positioning, targeting, and GTM plans based on the evidence.
• Strengthen the team's work through peer coaching, thoughtful feedback, and reusable approaches to research, messaging, launches, and enablement.

• 5+ years of experience in B2B product marketing, with demonstrated ownership of strategy and execution for enterprise, technical, or multi-product solutions.
• A track record of developing differentiated positioning and leading go-to-market initiatives that support measurable business results.
• Experience conducting customer, buyer, market, and competitive research and using the findings to influence product and commercial decisions.
• Demonstrated ability to partner with Product on customer validation, prioritization, and launch readiness, including navigating tradeoffs across technical and GTM teams.
• Strong writing, storytelling, and presentation skills, with the ability to make complex technical concepts clear and relevant to technical practitioners, business decision-makers, and senior leaders.
• Experience supporting a sales-led enterprise motion, including complex buying groups, sales enablement, competitive differentiation, and customer expansion.
• Strong cross-functional leadership and project management skills, with the ability to align stakeholders, resolve competing priorities, and move complex initiatives forward without direct authority.
• Analytical and commercially minded, with the judgment to set priorities, evaluate results, and recommend changes based on performance data, customer feedback, and market evidence.
• Comfortable working through ambiguity, making well-supported recommendations, and taking accountability for outcomes.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.