TikTok Shop & Performance Marketing / Multi-Brand D2C
Location: Remote
Employment Type: Full-Time
Primary Market: United States
About Anka Global
Anka Global is a multi-brand D2C ecosystem building and scaling consumer brands primarily in the U.S. market.
We are building an internal growth team across paid media, creative strategy, UGC, CRO and e-commerce.
TikTok is one of the areas where we see significant untapped potential across our ecosystem.
We're looking for someone who can help us change that.
About the Role
We're looking for an experienced TikTok Ads Manager with strong e-commerce and D2C experience, ideally including hands-on experience with TikTok Shop.
This isn't a role where you'll inherit one account, optimize campaigns and send us a weekly report.
We want someone who can help build our TikTok growth capability across multiple brands.
You'll own TikTok paid advertising, identify opportunities, build testing structures, work closely with our creative and creator teams and help us understand what each brand needs to win on TikTok.
For the right brands, you'll also help us connect:
TikTok Ads + TikTok Shop + Creators + Affiliates + Content
into a stronger commerce engine.
We need someone who is hands-on enough to operate the accounts but experienced enough to tell us what we should be doing next.
What You'll Do
- Own TikTok Ads across multiple U.S.-focused D2C brands
- Audit existing accounts and identify structural and performance issues
- Set up new TikTok advertising accounts and campaign structures correctly
- Develop structured testing and scaling systems
- Launch, optimize and scale TikTok campaigns
- Monitor CPA, ROAS, CAC, CVR and other relevant performance metrics
- Diagnose why campaigns, creatives or products are winning or losing
- Work closely with the Creative Strategist to identify TikTok-specific creative needs
- Provide clear performance feedback on hooks, formats, creators and concepts
- Work with our UGC & Influencer Marketing Specialist to identify creator-content opportunities
- Help determine which creator content should be tested through paid media
- Understand and utilize TikTok Shop opportunities where relevant
- Help connect paid advertising with TikTok Shop, creator and affiliate initiatives
- Identify products and brands within our ecosystem with particularly strong TikTok potential
- Maintain clear reporting, testing roadmaps and next actions for each brand
- Proactively bring new TikTok growth opportunities to the team rather than waiting for instructions
What We're Looking ForStrong TikTok Ads Experience
You have real hands-on experience managing TikTok Ads for e-commerce brands.
You understand:
- Account and campaign structure
- Pixel and event tracking
- Creative testing
- Optimization
- Scaling
- Attribution
- Performance diagnostics
- TikTok-native advertising behavior
We are not looking for someone whose TikTok experience is primarily organic social-media management.
U.S. E-commerce Experience
Previous experience managing TikTok advertising for e-commerce/D2C brands targeting the U.S. market is strongly preferred.
You should understand the pace, economics and creative requirements of performance-driven e-commerce.
TikTok Shop Experience
Hands-on experience with TikTok Shop is a major advantage.
Ideally, you understand how paid media connects with:
- TikTok Shop
- Shop Ads
- Product listings
- Promotions
- Creators
- Affiliates
- Shoppable content
- Live commerce
You don't necessarily need to personally operate every part of the system, but you should understand how these components work together to drive sales.
Performance + Creative Understanding
TikTok is a creative-driven platform.
You are not expected to be our Creative Strategist, but you should be able to recognize:
- Creative fatigue
- Weak hooks
- Winning formats
- Strong creator profiles
- Platform-native content
- Opportunities for new creative tests
You should be able to tell the Creative Strategist:
"This is what we're seeing in the data, and this is what I think we should test next."Ownership
This is particularly important.
Anka Global is currently underdeveloped on TikTok compared with where we believe we should be.
So we don't need someone waiting for a perfect system to be handed to them.
We need someone who can:
Audit → Prioritize → Build → Test → Learn → Scale
and help us establish that system.
Multi-Brand Discipline
You'll work across multiple brands with different:
- Products
- Audiences
- Price points
- Creative languages
- Growth stages
You need to stay organized, document learnings, manage priorities and make sure every active account receives proper attention.
Nice to Have
Experience with other paid media channels is a plus, particularly:
- YouTube Ads
- Reddit Ads
- Pinterest Ads
- LinkedIn Ads
However:
TikTok expertise is the reason we're hiring you.
Meta and Google are managed by other specialists within our ecosystem.
How You'll Work With the Team
You'll work closely with:
Creative Strategist
Creative direction, angles, hooks, testing priorities and briefs.
UGC & Influencer Marketing Specialist
Creator sourcing, UGC production and creator partnerships.
Creative Operators
Production and iteration of TikTok-specific advertising creatives.
CRO & Shopify Specialists
Landing pages, conversion performance, offers and customer journey.
Brand Teams
Product knowledge, commercial priorities and individual brand objectives.
CMO
Overall growth priorities, channel strategy and resource allocation.
You'll own TikTok performance, but you'll be part of a broader growth system.
What Success Looks Like
- TikTok becomes a meaningful acquisition channel across relevant Anka Global brands
- Accounts are structured and managed properly
- Testing happens consistently
- New creatives continuously enter campaigns
- Winning campaigns are identified and scaled
- TikTok-specific learnings are shared with the wider growth team
- TikTok Shop opportunities are identified and developed
- Relevant brands begin building stronger creator/affiliate commerce systems
- We always know what we're testing next and why
- The CMO doesn't need to chase the TikTok operation
Why Join Anka Global?
TikTok isn't a mature channel for us yet.
That's the opportunity.
Rather than joining a company where you're simply maintaining an established account, you'll have the opportunity to help build TikTok into an important growth channel across an entire portfolio of U.S.-focused D2C brands.
You'll have access to an internal ecosystem including Creative Strategy, UGC & Influencer Marketing, Creative Production, CRO, Shopify and other paid media specialists.
We're looking for someone who wants to build something — not simply manage something.