TikTok Shop Manager

# TikTok Shop Manager

## About Us
We exist to help people take their health into their own hands, one small daily routine at a time. Founded in 2014 by a health educator and nutritional consultant, we started with a liquid multivitamin her clients actually enjoyed taking and have grown into a full line of liquid vitamins, gummies, probiotics, hair-growth and wellness products for every life stage. We are women-owned, sold DTC, on Amazon, at major US retailers, and on TikTok Shop, where we rank among the platform's top-selling supplement brands and run an always-on LIVE selling program.

## Role Summary
You'll own our TikTok Shop as a business: strategy, growth, day-to-day shop operations and reporting. You'll turn content, affiliates, LIVE and ads into profitable GMV, and keep every listing, claim and promotion compliant with TikTok's health policies. You'll work closely with the Affiliate & Creator, LIVE, paid media, brand and operations teams.

## Key Responsibilities
- Own the TikTok Shop channel plan and GMV targets, balancing growth with contribution margin and ROAS.
- Manage shop operations in Seller Center: listings, PDPs, bundles, pricing, inventory and fulfilment alignment, shop health and ratings.
- Plan and run promotions, flash sales, coupons and campaign calendars, including TikTok mega-sale moments.
- Manage GMV Max and other TikTok Shop ad campaigns, or brief and partner with paid media on them, scaling what works.
- Partner with the LIVE team on schedules, offers and GMV-per-hour improvements.
- Keep product content and claims compliant with TikTok Shop health/supplement policy and FTC guidance; handle violations and appeals quickly.
- Own weekly and monthly reporting: GMV by source (affiliate, own account, LIVE, product card), conversion, AOV, ad efficiency, sample ROI.
- Act as a key contact for the TikTok Shop account team and stay ahead of new platform features.

## Requirements (Must-Have)
- 3+ years in ecommerce, with at least 2 years running a US TikTok Shop with meaningful GMV.
- Hands-on with Seller Center, Affiliate Center, LIVE Center and GMV Max.
- Strong commercial sense: you understand margins, promo economics and ad efficiency.
- Working knowledge of TikTok health and supplement content rules.
- Strong Excel/Google Sheets skills and comfort building your own reports.
- Clear written English and the ability to work independently with US stakeholders.

## Nice-to-Haves
- Supplement, wellness or beauty brand experience.
- Amazon or Shopify DTC experience, and an eye for cross-channel halo effects.
- Experience with TikTok Shop analytics tools (e.g. Kalodata, FastMoss, Charm).
- Familiarity with Asana, Slack and Google Workspace.

## Success in the First 90 Days
- **30 days:** Full audit of the shop, listings, promos, ad setup and reporting; quick-win fixes live.
- **60 days:** Weekly GMV and channel dashboard in place; promo calendar for the next quarter agreed.
- **90 days:** Measurable GMV growth vs. baseline at target efficiency, improved listing conversion, zero unresolved compliance violations, and a clear growth roadmap for the next two quarters.

## Working Setup
- Fully remote, full-time.
- At least 4 hours of daily overlap with US business hours (Eastern and/or Pacific), with flexibility around major sale events and launches.

Skills

3+ years in ecommerce, 2+ years running a US TikTok Shop with meaningful GMV; hands-on with Seller Center, Affiliate Center, LIVE Center and GMV Max; strong commercial sense; TikTok health/supplement content rules; strong Excel/Google Sheets; clear written English

Remote; at least 4 hrs overlap with US Eastern/Pacific hours