User Acquisition Manager

As a User Acquisition Manager, you will lead end-to-end, multi-channel performance marketing campaigns designed to acquire high-value players efficiently. The ideal candidate is an analytical, data- driven marketer with hands-on experience managing substantial advertising budgets across self-serve platforms, programmatic channels, and ad networks. This role suits a highly motivated individual eager to solve complex UA challenges (such as attribution privacy changes and dynamic predictive LTV modeling) and make a direct impact on revenue growth.

Essential Duties

• Plan, launch, and manage scalable performance marketing campaigns across major self-serve platforms (Google Ads, Meta, Apple Search Ads) and DSPs/ad networks.

• Monitor, analyze, and optimize daily campaign performance in real-time to meet strictbtarget KPIs (CAC, CPA, ROAS, eCPI, and retention/LTV metrics).

• Allocate budget dynamically across channels, platforms, and geographies to maximizereturn on ad spend.

• Leverage Mobile Measurement Partners (MMPs) to track attribution and campaign performance.

• Adapt UA strategies to evolving privacy frameworks (e.g., iOS SKAdNetwork/ATT, Android Privacy Sandbox).

• Collaborate with Data Analytics teams to construct cohort analysis, creative, and performance dashboards.

• Partner with internal creative teams and external agencies to produce high-performing ad formats (playable ads, UGC video, static banners, copy).

• Conduct ongoing A/B and multivariate tests on creative assets, ad formats, targeting profiles, and landing pages.

• Lead the ASO strategy across the Apple App Store and Google Play Store to drive organic discoverability, improve keyword rankings, and increase conversion rates.

• Conduct ongoing keyword research, localization, and optimization for app titles, subtitles, long/short descriptions, and hidden backend keywords.

• Design and execute A/B and multivariate conversion tests (using App Store Connect Product Page Optimization and Google Play Store Listing Experiments) for app icons, screenshots, promo videos, and feature graphics.

Professional requirements:

• 3+ years’ experience in managing user acquisition campaigns at scale

• Experience in the iGaming industry (social or real money casino and sportsbook)

• Experience in campaign management on self-served platforms such as Google Ads, Apple Search Ads, Facebook, Snapchat etc

• Highly analytical mind set with the ability to manipulate and analyse large quantities of data and present findings in reports

• Direct experience working with Mobile Measure Partners (Appsflyer)

• Sound understanding of mobile attribution models, SKAdNetwork framework, and privacy landscape shifts.

• Excellent written and verbal communication skills with the ability to summarize complex data into clear, actionable insights for cross functional stakeholders.

• Fluent English - Excellent oral and written communication skills

• Bachelor’s degree preferred or equivalent work experience

Our benefits, Your happiness:

• Elevate your well-being with additional Healthcare Insurance for all our employees. It's on the house, and you're eligible from day one!

• Get ready to break a sweat with a MultiSport Card, fully funded by GAN. Joining the company means unlocking a world of fitness fun.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Every month, enjoy a treat on us with 55€ in paper gift vouchers. Splurge on food, clothes, electronics, etc. – the options are endless in our extensive network of partner merchants.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

Recruitment flow

• Interview - Test - Second interview - Offer

• Start date: ASAP

• Recruiting from Sofia, Bulgaria

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Sofia, Bulgaria