User Acquisition Manager (Google Ads)

About the Company

Twin Pines Apps is a product IT company building subscription-based web&app products in productivity, self-development, health&fitness niches.
We build products from scratch - no legacy systems, no technical debt - with a strong focus on scalability, speed, and engineering quality.

What’s important to know:

🌍 HQ in Cyprus. We operate in an international environment with transparent legal and financial processes.
💰 Financial stability. We have a secured 24-month runway, covering both team growth and marketing.
👥 Founder - a serial entrepreneur with a successful exit, who understands how to build and scale products from zero to meaningful results.
⚙️ We are building a portfolio of subscription-based web&app products. Our first product is a fast-growing web AI subscription product already in the active scaling phase. We move quickly from idea to execution and are actively preparing products for market launch.

About the role

We are looking for a Middle+ / Senior User Acquisition Manager (Google Ads) to take ownership of one of our key growth channels and scale it while maintaining strong unit economics.
You’ll have the autonomy to identify growth opportunities, test new approaches, scale spend, and launch new GEOs — with ongoing support from the Head of Performance Marketing and close collaboration with Product, Analytics, and Creative teams. You’ll own the Google Ads direction, while having a strong team around you to move fast, test hypotheses, and drive business growth.

What you will do:

• Own and scale Google Ads as a key acquisition channel
• Optimize campaigns to improve CPA, ROAS, LTV, and traffic quality
• Identify and launch new growth opportunities across GEOs, funnels, landing pages, and campaign structures
• Scale spend while maintaining strong unit economics
• Analyze and improve full-funnel performance, not only ad platform metrics
• Work closely with Analytics, Product, and Creative teams to improve acquisition performance
• Contribute to tracking, attribution, and value-based bidding improvements
• Support the launch and scaling of Microsoft Ads / Bing Ads
• Participate in launching new products and acquisition directions

What we are looking for:

• 2+ years hands-on expertise in Google Ads
• Proven experience scaling campaigns across US & Tier-1 GEOs
• Experience managing and scaling significant monthly Google Ads budgets
• Experience with web2web and/or web2app funnels
• Experience in subscription-based products, trials, or recurring revenue models
• Strong understanding of CPA, ROAS, LTV, payback, and traffic quality
• Understanding of conversion tracking, GTM, and attribution
• Ability to analyze performance across the full acquisition funnel

Nice to have:

• Hands-on experience with Microsoft Ads / Bing Ads
• Experience automating repetitive UA workflows and processes

Soft skills:

• Ownership mindset
• Strong autonomy and proactivity
• Analytical and structured thinking
• Data-driven decision making

Why join us

• Fast-growing AI subscription product in a rapidly expanding market
• Google Ads is a key growth lever
• Opportunity to work with large budgets and real scaling challenges
• Direct impact on spend, PAM, and business growth
• Fast experimentation and decision-making environment
• Strong collaboration with Product, Analytics, and Creative teams
• Opportunity to launch new GEOs, funnels, products, and acquisition channels
• Minimal bureaucracy, maximum trust and efficiency
• Opportunity to grow alongside the company and expand your influence

Working conditions

• Full-time, fully remote role with a flexible schedule
• Modern product culture with no bureaucracy or micromanagement
• Focus on results, speed, and smart execution
• Opportunity to work across multiple products with real impact
• B2B contract with flexible setup and transparent terms
• Competitive compensation (USD/ EURO-pegged, based on experience)
• Paid vacation and sick leave