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VA – Digital Design & Social Media Marketing

HireGummy
Posted 5 hours ago
PakistanRemoteMarketing
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VA – Digital Design & Social Media Marketing


Employment Type: Full-Time
Hours: 40 hours/week
Work Arrangement: Fully Remote
Working Hours: AEST/AEDT aligned
Industry: Professional Services
Reporting To: Head of Brand & Marketing


About the Role

We are looking for a creative and detail-oriented VA – Digital Design & Social Media Marketing to support a professional services business with branding, digital design, social media content and creative production.

This is a hands-on creative role, with design quality and ownership being the priority. The ideal candidate will have a strong portfolio of original branding and logo work, as well as experience creating social media content across multiple platforms.


Key Responsibilities

  • Create original logos, brand identities and visual systems.
  • Design marketing collateral including proposals, business cards, one-pagers, email signatures and digital assets.
  • Create social media content for Instagram, Facebook, LinkedIn, TikTok and YouTube.
  • Design posts, carousels, Stories, covers and YouTube thumbnails.
  • Adapt creative and copy across platforms while maintaining brand consistency.
  • Draft and proofread social media captions and marketing copy.
  • Schedule and publish approved content and monitor comments/messages.
  • Use AI tools such as Claude to support creative production while maintaining human quality control.
  • Maintain organised design files, templates, asset libraries and version control.
  • Manage creative tasks and deadlines independently and provide regular/weekly updates.


Requirements

  • Strong portfolio showcasing original logo and brand identity work personally created by you.
  • Proven vector design skills using Adobe Illustrator or an equivalent professional tool.
  • Professional proficiency in Adobe Illustrator and Photoshop.
  • Experience creating social media content, including complete carousels and branded content.
  • Strong understanding of typography, layout, spacing, hierarchy and colour.
  • Confident using AI-assisted creative tools such as Claude.
  • Excellent written English and proofreading skills.
  • Ability to manage multiple brands, projects and deadlines independently.
  • Availability for 40 hours/week aligned with AEST/AEDT.


Nice to Have

  • Adobe InDesign and Figma experience.
  • Meta Business Suite or GHL Social Planner experience.
  • YouTube thumbnail/channel design.
  • Print production knowledge.
  • Experience building reusable templates and design systems.
  • Understanding of social media performance metrics.


Portfolio Requirement

Portfolio quality will be a key factor in selection.

Candidates must provide:

  • Original logo and brand identity projects.
  • Evidence of true vector design work.
  • Social media designs, including complete carousels.
  • Live social media links where their work can be viewed in context, if available.


Template-only, copied/traced or unedited AI-generated work will not meet the requirements of this role.

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