Vice President, Leasing Strategy

POSITION: Vice President, Leasing Strategy

SUMMARY:

The Vice President of Leasing Strategy directs nationwide sales across Cardinal’s student housing and conventional multifamily portfolios. Working alongside clients, you will focus on asset performance, marketing spend efficiency, and net investment returns. Cardinal relies on platforms like Salesforce, EliseAI, centralized sales structures, and self-guided tours. In this position, you will refine and scale these automation tools while aligning high-level goals with on-the-ground property operations. You will set baseline standards and ensure both internal marketing and onsite teams execute them effectively.

Compensation: Pursuant to state regulations, the salary range is $190,000-$243,000 plus bonus potential. ​Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

Responsibilities:

Client Engagement & Strategic Relationship Management

• Client Partnership & Strategy Alignment: Serve as a trusted advisor to asset managers, institutional owners, and joint-venture partners. Proactively communicate market conditions, revenue yield strategies, and velocity metrics.

• Anticipating Client Needs: Anticipate market shifts, demographic trends, and owner risk profiles to deliver proactive, data-backed commercial solutions before clients identify the need.

• Client & Internal Marketing Advocacy: Support both clients and internal teams by evaluating advertising spend, lead friction, and campaign effectiveness. Help clients understand marketing budget allocations while ensuring internal teams have clear commercial direction to align campaigns with leasing targets.

• Pitch & Business Development Support: Partner with Client Services & Business Development to present sales, marketing, and leasing playbooks during RFP bids, owner pitches, and management transitions.

Strategic Leadership, Budgeting, & Corporate Alignment

• Portfolio Wide Strategy Development: Formulate, establish, and refine nationwide leasing and sales strategies across both annual student housing velocity cycles and multi-family lease-ups/stabilized operations.

• Sales & Leasing Team Leadership: Build a culture of excellence within the Leasing & Sales team with a laser focus on achieving leasing goals through leveraging new processes, collaborating with applicable teams, ensuring the right tech is deployed and identifying gaps in process, tools, and/or resources that need to be created or further built out to maximize success.
  

• Budget Stewardship: Oversee and audit property-level and portfolio sales/marketing budgets. Partner with regional teams and clients to ensure optimal budget allocation, lower Cost Per Acquisition (CPA), and maximize return on ad spend (ROAS).

• Translating Strategy to Team: Bridge vision with boots-on-the-ground reality. Develop actionable toolkits, playbook frameworks, standard operating procedures (SOPs), and compensation models that make execution seamless for Cardinal HQ, centralized sales specialists, and onsite teams.

• Cross-Functional Collaboration: Partner closely with Marketing, Revenue Management/Pricing, Operations, and Talent Development to ensure brand alignment, competitive pricing, and continuous skill building for all team members involved in sales and leasing.

Advanced PropTech, Centralization, & Sales Innovation

• Optimize the Tech Ecosystem: Jump in to support, refine, and scale Cardinal’s established martech stack, including Salesforce CRM, Elise AI, and automated lead-nurturing platforms.

• Leverage our Data: Consistently use our data and the sales engine within CRM platforms (e.g., Salesforce, Entrata, Elise, and Knock) to capture data insights, eliminate sales friction, and improve lead attribution.

• Centralized Sales & Self-Guided Tour Execution: Drive the strategic evolution of Cardinal’s Centralized model including our Centralized Sales Specialists and

Self-Guided Tours (SGT) options to ensure we are optimizing our prospect journey to the fullest. Ensure seamless handoffs between AI tools, centralized specialists, and onsite leasing specialists to drive conversion.

• Proven Methodology Deployment: Implement documented, data-backed sales practices that increase tour-to-lease conversions, reduce lead friction, and accelerate overall cycle times across high-volume portfolios.

• Sales Methodology & Conversion Quality Assurance: Ensure Cardinal’s proprietary consultative sales process across all touchpoints (centralized, digital, and on-site) is consistent and effective. Enhance or standardize continuous sales coaching, call-score auditing, mystery shopping routines, and objection-handling frameworks as needed.

Performance Analytics & Portfolio Execution

• KPI & Performance Tracking: Establish and monitor key performance indicators (KPIs) for portfolio conversion rates, lead attribution, tour volume, leasing velocity, and the sales funnel.

• At-Risk Property Intervention: Have a pulse on underperforming assets early and work with the Leasing Team to design rapid, targeted “turnaround” sales campaigns in tandem with operations leaders and onsite teams.

• Turn Season & Lease-Up Mastery: Drive hyper-focused execution during critical student housing turn cycles and high-stakes student & conventional multifamily lease-ups.