Volunteer: Social Media Marketing Volunteer 社交媒體義工

Project Details

What We Need

• Develop bilingual (English / Traditional Chinese) captions, graphics and short-form content tailored for Hong Kong platforms serving elderly and youth communities: Facebook, WhatsApp broadcast, Instagram, YouTube and Threads.
• Build and maintain a monthly content calendar covering health screening event promotions, volunteer recruitment, volunteer testimonials, project highlights and bite‑size health education tips.
• To design social media graphics; edit short clips and repurpose raw event photos supplied by the Fun‑Tastic team.
• Schedule posts, monitor basic engagement metrics, prepare simple monthly performance summaries and propose content improvements for both senior and young audiences.
• Respond to public comments and messages, adapt messaging tone for different groups: warm and easy‑to‑read content for elderly audiences, visual and snappy posts for youth.
• Support promotion for key activities, including Health Ambassador weekly health screening programme and other community outreach initiatives.
  
  

Background

Fun‑Tastic delivers diverse community programmes across Hong Kong, including regular elderly health screening outreach, youth reading schemes and youth talent development projects. Our services cater to two major groups: elderly residents and young volunteers. Currently, limited internal marketing capacity means many of our impactful grassroots activities do not get enough online exposure. Elderly in Hong Kong are most active on Facebook and WhatsApp, while youth engage heavily on Instagram, Threads and YouTube. This remote social media volunteer role bridges this gap. The volunteer will craft audience‑appropriate bilingual content to share our community stories, raise awareness of our free wellness services and recruit more volunteers to join our community projects.

What We Have

Fun‑Tastic will provide brand guidelines, past social media samples, image libraries and project factsheets for reference. The coordinator will run an onboarding briefing covering our mission, ongoing projects and communication tone for elderly and youth audiences. The team supplies raw event photos, key messages and story materials so the volunteer does not need to source original footage or photos independently. Weekly short virtual check‑ins are held to answer questions and provide timely feedback. A volunteer service certificate will be issued upon completion of service. Creative suggestions are welcome, while we provide clear communication boundaries for non‑profit community messaging.

Why this is important

Fun‑Tastic’s core goals are to build an age‑friendly caring community, deliver inclusive support for the elderly and youth, and expand our volunteer pool for local social services. This social media volunteer boosts our digital outreach without extra staffing costs. Customised bilingual content tailored for elderly and youth platforms showcases real community impact, raises awareness of our free health screening and community programmes, and attracts skilled volunteers and partners. Better online engagement widens our community reach, helps more residents learn about our services, and advances our mission to build a more connected and compassionate Hong Kong neighbourhood.

Project Period

28 Oct 2026 - 27 Mar 2027

Location

Remote

About The Organization

Fun-Tastic 悠樂長

https://www.facebook.com/fun.tastic.org

Causes

Education

Youth

Elderly

What We Do

Connect youth and elderly through technology 以科技連繫老幼 Improved Health for the Elderly 改善老年人健康 Enhanced Training for the Elderly 加強老年人培訓 Improved Quality of Life for the Elderly 提升老年人生活品質