Project Producer / Lead SMM

Working Model: Remote, full-time commitment

Engagement: Initial 90-day contractor engagement, with conversion to full-time employment

Compensation: Fixed monthly retainer

Wirgem works in a market shaped by rarity, knowledge, and trust: natural gemstones, diamonds, and bespoke jewellery.

We are building a more transparent and intelligent way to discover, understand, and acquire them.

Wirgem does not need someone to simply maintain a posting schedule. We need a creative lead who will participate directly in shaping how the company is represented: its brand language, visual identity, editorial voice, and communication across every public touchpoint.

You will develop original concepts, produce content, direct contributors, and help build a coherent and distinctive presence for Wirgem across social media, partnerships, campaigns, and client-facing materials.

The challenge is to make an opaque, traditional market understandable and desirable—without reducing it to generic luxury imagery.

This role moves constantly between direction and execution: research, concept, script, frame, design, edit, brief, publish, analyse, and improve.

Define Wirgem’s tone of voice, visual language, and communication principles.

• Explore cutting-edge market opportunities.
• Build the brand’s social and editorial strategy.
• Create original content formats, campaigns, narratives, and recurring series.
• Produce content across video, image, design, copy, and emerging formats.
• Direct and brief photographers, videographers, designers, editors, creators, and copywriters.
• Review, refine, and approve external creative work.
• Build a coherent presence across Instagram, LinkedIn, TikTok, Facebook, and other relevant channels.
• Translate gemstone knowledge, market intelligence, and product stories into clear and compelling content.
• Create brand kits and communication materials for affiliates and commercial partners.
• Use AI throughout research, ideation, visual development, writing, production, editing, localisation, and experimentation.
• Test formats, distribution methods, and creative hypotheses.
• Study audience response without allowing metrics to flatten the creative direction.
• Maintain factual accuracy, visual quality, and consistency across everything Wirgem publishes.

You are not limited to one discipline.

You may come from art direction, content production, editorial, design, film, fashion, culture, social media, advertising, or an unconventional combination of them.

What matters is that you can think, make, and direct.

You should have:

• A portfolio with a distinct point of view.
• Strong visual judgement and editorial taste.
• Exceptional written and spoken English.
• The ability to produce work personally—not only commission or manage it.
• Experience developing ideas across several formats and platforms.
• Fluency with professional image, design, video, and editing tools.
• Applied experience with generative AI, LLMs, and AI-assisted creative workflows.
• A current understanding of platform culture, formats, distribution, and audience behaviour.
• The ability to absorb technical or unfamiliar information quickly.
• The judgement to simplify complex subjects without making them inaccurate or shallow.
• The independence to create direction where little structure exists.
• The discipline to move from an interesting idea to finished, published work.

Experience in gemstones or jewellery is not required. Curiosity, judgement, and the ability to enter an unfamiliar world are more important.

We care more about what you have made, how you think, and what you notice than a conventional career path.

This is an autonomous role with direct access to the company’s founders, products, research, and commercial direction.

You will have room to test ideas, reject weak conventions, and develop an original creative language for a market rarely approached well.

Autonomy comes with ownership. You will be responsible not only for ideas, but for turning them into finished work.