VP, Business Development (Asset Class)

About Waystone Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion. The VP, Business Development (Asset Class) will be a key member of Waystone’s newly established Asset Class Hub, a cross-functional platform designed to accelerate growth in the fastest-growing private market asset classes. The Hub’s purpose is to develop multi-product, integrated solutions for financial institutions- addressing both new client opportunities and upsell potential within existing accounts. This role does not lead a team. Instead, it is a senior, high-impact commercial role focused on managing pursuits, orchestrating complex multi-stakeholder engagements, and driving large-scale private markets opportunities across private equity and private debt/credit. You will work closely with senior executives, internal experts, product specialists, and market teams to shape customised offerings and deliver high-value, multi-product solutions to clients and prospects. ESSENTIAL DUTIES AND RESPONSIBILITIES Pursuit & Deal Management Lead and orchestrate complex pursuits across private equity and private debt/credit, managing multiple stakeholders and touchpoints throughout each engagement. Partner with executives, subject-matter experts, product teams, and market leads to structure custom , multi-product private markets solutions tailored to client needs. Manage the end-to-end pursuit process- from initial qualification through to proposal development, pricing, negotiation, and close. Business Development & Commercial Leadership Develop and execute a commercial strategy aligned with the objectives of the Asset Class Hub, targeting high-value opportunities across LPs, GPs, institutional investors, fund managers, and intermediaries. Identify new prospects and expand wallet share within existing client accounts by identifying opportunities across Waystone’s private markets offering. Demonstrate deep understanding of fund strategies, investor mandates, capital deployment needs, and the evolving private markets landscape. Client Engagement & Orchestration Build strong, multi-level relationships across client organisations , ensuring multi-peer engagement across investment, operations, legal, and executive teams. Serve as the central point of orchestration for complex engagements, ensuring alignment across all internal and external stakeholders. Facilitate collaborative, strategic conversations that uncover client needs and translate them into tailored, scalable solutions. Cross-Functional Collaboration Work collaboratively with internal product teams, distribution, investment, operational specialists, and marketing to shape solutions that span multiple product lines. Ensure that pursuit strategies and solution designs align with Waystone’s broader commercial priorities and the Asset Class Hub’s strategy. Sales Performance, Planning & Forecasting Own and manage forecasting, pipeline discipline, and opportunity planning for complex private markets pursuits. Utilise structured cadence methodologies to drive accuracy, visibility, and predictable revenue outcomes. Support executives and internal teams in navigating complex sales cycles, ensuring consistency, rigour , and commercial excellence. Proposal & Contract Management Lead the development of customised proposals for private equity and private debt/credit clients, ensuring they reflect both client needs and Waystone’s commercial strategy. Drive commercial negotiations for high-value, multi-product engagements. Thought Leadership Represent Waystone at industry events, conferences, and webinars to elevate the firm’s profile in private equity and private debt/credit. REQUIREMENT Key Qualifications & Experience 10–15+ years of senior-level business development experience within private markets, asset management, or financial services. Proven success managing complex pursuit cycles, orchestrating cross-functional teams, and closing high-value engagements in private equity or private debt/credit. Deep knowledge of private markets fund structures, investor mandates, regulatory considerations, and multi-product commercial models. Exceptional ability to build relationships across executive, investment, operational, and advisory stakeholders. Strong commercial acumen with demonstrated ability to shape, position, and negotiate tailored solutions. Excellent communication, presentation, and negotiation skills. Education: Bachelor’s degree in Business Administration , Finance, or related field (MBA preferred).