VP of Marketing

Vice President of Marketing

Location: Coral Springs, FL
Hybrid: Work from home Fridays

About Site Impact

Site Impact is an industry leading, high-growth, multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, omnichannel reach, and a commitment to innovation to drive measurable growth for marketing agencies, media companies, and businesses of every size.

About the Role

The VP of Marketing will report directly to the President of Site Impact and lead our marketing strategy and execution. They will be tasked with connecting brand, product marketing, demand generation, and customer marketing to measurable business outcomes.

This leader will translate customer insights into clear positioning, build programs that generate qualified pipeline, and partner closely with Sales, Product, and Customer Success to drive adoption, retention, and expansion. The ideal candidate combines strategic judgment with hands-on execution and proven experience building and managing inbound lead generation.

All leaders at Site Impact possess an ability and willingness to be hands-on wherever necessary.

Key Responsibilities

Marketing Strategy and Leadership

• Develop and execute a marketing plan aligned with company priorities, revenue goals, and target markets with special emphasis around establishing inbound lead flow.

• Own the marketing budget, resource allocation, and performance reporting.

• Build, coach, and lead a lean high-performing team, supported by agencies and external partners where appropriate.

• Establish clear priorities, accountability, and a disciplined approach to testing and improvement.

Demand Generation and Revenue Growth

• Build integrated campaigns that generate qualified demand and contribute to pipeline.

• Manage the channel mix across content, search, paid media, email, events, webinars, and partnerships.

• Partner with Sales on lead qualification, handoffs, follow-up, and conversion.

• Improve website performance and the journey from initial interest to demo, trial, or purchase.

• Balance near-term acquisition goals with long-term brand development.

Positioning and Product Marketing

• Define ideal customer profiles, buyer personas, market segments, and competitive differentiation.

• Develop compelling positioning and messaging that clearly communicate the product’s value.

• Lead go-to-market planning for product launches, new capabilities, and market expansion.

• Partner with Product to incorporate customer research and market insights into planning.

• Equip Sales with effective presentations, demos, case studies, competitive intelligence, and objection-handling materials.

Brand and Communications

• Own brand strategy and ensure consistent messaging across customer touchpoints.

• Lead content strategy, thought leadership, public relations, and executive communications.

• Strengthen the company’s credibility through customer stories, industry relationships, and relevant market visibility.

Customer Marketing

• Partner with Customer Success and Product on onboarding communications, adoption campaigns, and customer education.

• Develop programs that support retention, cross-sell, upsell, advocacy, and referrals.

• Bring customer feedback into marketing strategy and execution.

Marketing Operations and Analytics

• Oversee marketing systems, automation, data quality, and campaign measurement.

• Establish reporting that connects marketing activity to funnel performance and business results.

• Evaluate acquisition costs, conversion rates, pipeline contribution, and campaign effectiveness.

• Apply AI and automation where they improve productivity, personalization, and results while protecting data quality and brand standards.

Qualifications

• Builder mentality with hustle, urgency, and willingness to roll up sleeves

• 7+ years of marketing experience, ideally in high-growth tech or digital marketing

• A track record of building programs that contribute to qualified pipeline, customer acquisition, and revenue growth.

• Strong expertise in product positioning, demand generation, and go-to-market execution.

• Experience partnering effectively with Sales, Product, and Customer Success.

• Ability to manage budgets, interpret performance data, and make clear investment decisions.

• Familiarity with CRM, marketing automation, analytics, and experimentation tools.

• Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency.

• Excellent executive presence, communication, storytelling, and people leadership skills.

• Ability to move between strategy and execution in a changing business environment.

What Success Looks Like

• Clear, differentiated positioning that resonates with target buyers.

• Consistent delivery of qualified pipeline against agreed goals.

• Improved conversion and customer acquisition efficiency.

• Effective product launches and stronger customer adoption.

• Close alignment across Marketing, Sales, Product, and Customer Success.

• A capable, accountable marketing team with clear priorities and measurable results.

Why Site Impact

• Fun high-growth work culture in an innovative marketing technology company.

• Unlimited PTO so you can take the time you need to recharge and stay at your best.

• Work from home Fridays

• Culture built on CHAMP values—Create the Wow, Honor Commitments, Act Like an Owner, Make Quality Personal, and Put the Team First.

• Health, dental, vision, and 401(k) with company match.

• Established and profitable organization (Founded in 2010) with proven product