VP Product Management

The VP Product Management leads Product Management and Product Design across the enterprise, setting the product vision, operating model, governance practices, and cross-portfolio priorities that enable business units to deliver measurable customer and business outcomes. The role partners with business unit and functional leaders to align product investments to enterprise goals while supporting clear ownership, accountability, and execution across product portfolios.

The VP Product Management is strategically important to advancing the company’s transition from fragmented legacy systems, including 18 separate order management systems, toward a modern B2B2C platform that better serves customers and consumers. Through enterprise product leadership, this position helps unify commerce, data, and digital experiences across the organization to enable personalization at scale, connected customer journeys, and portfolio growth that increases lifetime order value.

This role serves as an organizational architect for product management, product design and product marketing by creating a shared product language, consistent planning rhythms, discovery and delivery standards, clear role expectations, and cross-functional ways of working that help teams move with clarity and accountability. The VP Product Management establishes product portfolio alignment, governance methods, prioritization frameworks, decision-making processes, and outcome-based measurement practices to guide investment trade-offs, resource alignment, product performance evaluation, dependency management, enterprise roadmap planning, and consistent execution across portfolios.

• Bachelor’s degree in business, marketing, product management, design, technology, or related field.
• 15+ years of progressive product leadership experience, including leadership of multiple products, portfolios, or business-unit level product organizations.
• Proven ability to create a compelling product vision, establish product portfolio alignment, and translate company strategy, customer needs, market intelligence, and business objectives into clear product direction, investment priorities, and measurable outcomes.
• Demonstrated experience establishing product governance, prioritization frameworks, decision-making processes, roadmap alignment, dependency management, resource alignment, and outcome-based measurement practices across multiple business units or portfolios.
• Strong leadership capability, including the ability to serve as an organizational architect, leverage synergies across functions, break down silos, create opportunities for cross-functional collaboration, and gain support through inclusion, healthy debate, and clear communication.
• Experience strategically deploying, coaching, and developing product management and product design talent, maintaining succession plans, and developing future functional leaders.
• Enterprise-wide customer centricity, including the ability to champion customer needs, align organizational processes to anticipate current and emerging needs, and ensure product decisions are grounded in customer, market, operational, and financial insight.
• Strong agility, innovation, problem-solving, and decision-making capability, including the ability to encourage experimentation, recognize emerging opportunities, challenge foundational assumptions when needed, resolve enterprise-wide critical issues, and make sound decisions amid ambiguity.
• Experience setting enterprise vendor strategy, evaluating and negotiating strategic partnerships, and aligning vendor relationships to product, technology, customer, and business objectives.
• Strong working knowledge of product management, product design, discovery, delivery, governance, analytics, and collaboration practices, including tools such as Jira, Figma, or similar platforms.

• MBA degree.
• Experience leading product teams in Agile, Scrum, or hybrid product development environments.
• Experience with digital platforms, ecommerce, workflow, print, manufacturing, education technology, or related industries preferred.
• Experience with UX/UI research methods, user testing, A/B testing, design thinking, journey mapping, prototyping, analytics, and common product discovery or design tools preferred.