WC_DEMO_Product Marketing Manager (m/f/d)

The Nemetschek Group is a leading global vertical software and AI provider driving the digital transformation of the AEC/O and media industries. With our deep domain expertise and intelligent, connected software solutions, we enable customers to turn data into real-time insights and smarter decisions throughout the entire lifecycle of buildings and infrastructure from ideation through planning, visualization, construction, operation, and renovation.
Our AI-powered technologies and open standards approach boost productivity, collaboration, and sustainability for architects, engineers, contractors, building operators, and creative professionals. Over 7 million users worldwide rely on our customer-centric, human-led AI solutions. Founded by Professor Georg Nemetschek in 1963, today we employ over 4,000 experts globally across 14 subsidiaries.

We are looking for a Product Marketing Manager - Strategic Account Management to drive measurable pipeline growth and incremental spend from Nemetschek's top strategic accounts through unified cross-brand value propositions and Account-Based Marketing excellence. Own and optimize ABM budget to accelerate enterprise sales cycles while developing sector-specific technical content that positions integrated Nemetschek solutions as digital transformation enablers. Serve as strategic marketing hub connecting SAM sellers, pre-sales teams, and brand stakeholders to maximize cross-brand revenue opportunities.

Responsibilities:

• Own and execute ABM budget with clear ROI targets and pipeline influence measurement across strategic accounts
• Design and optimize sector-specific value proposition packages for strategic AEC accounts across multiple Nemetschek brands with revenue attribution tracking
• Create and manage strategic account marketing programs including persona-driven technical assets, content supporting ABM campaigns, customer pilots, and account-specific engagement initiatives
• Build and maintain scalable marketing operations framework adaptable to budget variations and strategic priorities, including central knowledge repository for cross-brand materials
• Collaborate closely with SAM sellers and pre-sales teams to develop account-specific campaigns, proposal support, and unified messaging across customer touchpoints
• Track, analyze, and report on marketing influence metrics including pipeline acceleration, net new opportunities, incremental revenue attribution, and campaign performance
• Coordinate cross-brand positioning and messaging to ensure unified enterprise customer experience and eliminate marketing fragmentation costs
• Support demo programs and proof-of-value development for strategic account expansion while facilitating cross-functional collaboration in matrixed, multi-brand organization

Requirements:

• 5+ years in product marketing, demand generation, or ABM roles, preferably in B2B software or technology companies
• 3+ years in technical product marketing, ABM campaign management, or enterprise marketing roles within AEC/construction technology or similar B2B sectors.
• Strong technical background with deep familiarity of the AEC industry, BIM workflows, and construction technology software.
• Proven experience in Account-Based Marketing (ABM) strategy, execution, and budget management.
• Excellent communication and presentation skills, with ability to explain complex technical concepts to both technical and non-technical audiences.
• Demonstrated success in value proposition development for enterprise accounts.
• Strong analytical skills with experience in marketing ROI measurement and pipeline attribution.
• Project management expertise with ability to coordinate across multiple stakeholders and brands in matrixed organizations.
• Proficiency in marketing automation tools, content management systems, CRM platforms (Salesforce), and ABM technologies.
• Experience managing marketing budgets and optimizing spend allocation. Cross-functional leadership abilities and comfort with revenue accountability.
• Up to 25% travel required for customer meetings, industry events, brand collaboration sessions, and internal alignment meetings. Travel may include domestic and international destinations.

Preferred:

• MBA preferred but not required.
• Experience with construction technology, CAD/BIM software, or related AEC solutions highly preferred.
• Previous experience with enterprise accounts and multi-brand marketing coordination strongly preferred.
• French or German language skills advantageous.
• Knowledge of digital transformation trends in construction industry and experience with marketing automation platforms (HubSpot, Marketo, etc.) a plus.
• ABM certification or demonstrable ABM expertise highly valued.

Diversity, equal opportunity and inclusion are essential parts of our company culture and key drivers of our collective success. We therefore welcome applications from people of all genders (m/f/d), nationalities, ethnic and social backgrounds, religions and beliefs, sexual orientations and identities, age groups, and people with disabilities. Regardless of marital status or any other legally protected characteristic, we provide equal employment opportunities for all.

Applicants with severe disabilities and persons with equivalent status will be given preferential consideration in the event of equal qualification. If you wish, you may voluntarily provide information about a disability or equivalent status during the application process.

Vielfalt, Chancengleichheit und Inklusion sind wesentliche Bestandteile unserer Unternehmenskultur und unseres gemeinsamen Erfolgs. Deshalb begrüßen wir Bewerbungen von Menschen aller Geschlechter (m/w/d), Nationalitäten, ethnischen und sozialen Herkünfte, Religionen und Weltanschauungen, sexuellen Orientierungen und Identitäten, Altersgruppen sowie von Menschen mit Behinderungen. Unabhängig von Familienstand oder sonstigen gesetzlich geschützten Merkmalen bieten wir gleiche Beschäftigungschancen für alle.

Schwerbehinderte Bewerberinnen und Bewerber sowie diesen gleichgestellten Personen werden bei gleicher Eignung bevorzugt berücksichtigt. Wenn Sie möchten, können Sie uns im Bewerbungsprozess Informationen zu einer Schwerbehinderung oder Gleichstellung freiwillig mitteilen.