Website Content Manager

Website Content Manager | Hybrid Set up (4 days onsite and 1 day wfh) Overview Lineage Journey is looking for a Website Content Manager to lead the creation, management, and optimization of our website content. This role plays a key part in shaping how our brand communicates online—ensuring every page, message, and user journey is clear, engaging, and conversion-driven. You will collaborate closely with our marketing, design, and development teams to build a seamless digital experience that reflects our mission and drives growth. Key Responsibilities Content Management Manage and update all website content including landing pages, blogs, and core pages Manage and update Youtube Channel Oversee content publishing using CMS platforms (e.g., Prismic, Wistia) Ensure consistency in tone, messaging, and brand voice across all pages Content Strategy Develop and execute a website content strategy aligned with marketing and business goals Plan and maintain content calendars for website updates and campaigns Identify opportunities to improve content performance and user experience SEO & Optimization Optimize pages for search visibility (keywords, metadata, internal linking) Work with SEO and performance teams to improve rankings and organic traffic Continuously refine content based on data insights Cross-Team Collaboration Work with designers and developers to ensure content is visually and functionally optimized Align website messaging with paid ads, social media, and overall campaigns Coordinate approvals and revisions with internal stakeholders Performance Tracking Monitor key metrics such as traffic, engagement, and conversions Generate reports and provide actionable insights Implement improvements based on performance data Quality Assurance Ensure all content is accurate, error-free, and user-friendly Maintain proper website structure, navigation, and content flow Qualifications 2–4+ years experience in website content management or digital marketing Strong experience with CMS platforms (Webflow preferred) Solid understanding of SEO best practices Strong writing, editing, and proofreading skills Basic understanding of website structure and UX Experience with analytics tools (Google Analytics, Search Console) Key Skills Content Strategy & Planning SEO & Optimization CMS Management (Webflow preferred) Copywriting & Editing Data Analysis Attention to Detail Collaboration Success Metrics Improved website traffic and engagement Maintained 100% website uptime and integrity Higher conversion rates on key pages SEO ranking improvements Consistent and timely content delivery Why Join Lineage Journey Be part of a purpose-driven brand focused on growth and impact Collaborate with a creative and strategic team Play a key role in shaping our digital presence and user journey