Website & Digital Optimization Specialist
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- United States
- Work type
- Hybrid
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ELGA Credit Union
Website & Digital Optimization Specialist
Department: Marketing
Website & Digital Optimization Specialist
Department: Marketing
Reports To: Marketing Manager
Classification: Exempt
Role:
The Website & Digital Optimization Specialist is responsible for maximizing the performance, visibility, and conversion effectiveness of ELGA Credit Union’s public website and digital presence. This role owns ELGA CU’s search engine optimization strategy, generative engine optimization, website analytics and conversion tracking infrastructure, and personalization platform management. Responsible for ongoing performance optimization, landing page and campaign page management, and continuous improvement of the digital member experience across all ELGA CU markets.
Essential Functions & Responsibilities:
30% - Owns ELGA CU’s website measurement infrastructure, including Google Tag Manager configuration, conversion funnel tracking, attribution setup, and analytics reporting. Manages ELGA CU’s website personalization platform including developing and optimizing segment-based experiences, geo-targeting configurations, and behavioral personalization. Delivers regular performance reporting to the Marketing Manager with clear data and actionable recommendations.
25% - Develops and executes ELGA CU’s SEO strategy across all markets. Responsibilities include keyword research and strategy, on-page optimization, technical SEO coordination, and content optimization recommendations in collaboration with the Marketing & Communications Specialist. Manages ELGA CU’s local search presence, including Google Business Profile maintenance and optimization for all branch locations.
20% - Manages ongoing landing page creation, campaign support pages, and content updates within the website environment. Provides direction and status updates to the Marketing Manager and VP of Digital Experience.
15% - Manages ELGA CU’s visibility in AI-powered search environments, including platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews. Develops and implements structured data, schema markup, and content optimization strategies in coordination with the Marketing Communications Specialist. Monitors GEO performance using available tools and provides regular recommendations for improvement.
5% - Partners with the Marketing team to deploy campaign-specific landing pages, conversion paths, and tracking configurations that support campaign goals. Coordinates with the Marketing Strategist to ensure attribution data from the website flows accurately into campaign performance reporting.
5% - Performs other related duties as assigned.
Performance Measurements:
1. Website analytics infrastructure is properly configured and maintained. Google Tag Manager, conversion tracking, and attribution frameworks are accurate, documented, and producing reliable data. Performance reporting is delivered to the Marketing Manager on the agreed cadence with clear analysis and actionable recommendations.
2. Website personalization segments are actively managed and optimized. Campaign and geo-based personalization experiences are deployed in coordination with the Marketing team and performance is tracked against defined conversion goals. The personalization program expands in scope and sophistication over time.
3. SEO performance trends positively over time including across organic search visibility, keyword rankings, and organic traffic improve measurably across ELGA CU’s markets. Local search presence is accurate, optimized, and maintained for all branch locations.
4. GEO performance is monitored and content optimization recommendations are provided to the Marketing team on a regular cadence. ELGA CU’s presence in AI-powered search environments improves over time.
5. Landing pages, campaign pages, and site updates are executed accurately and on schedule. Pages are built to design standards and tracked appropriately.
6. Maintains effective working relationships with essential vendors, and internal Marketing team members. Communicates proactively on timelines, blockers, and performance results.
7. To meet established expectations of ELGA’s Core Factors including but not limited to Accountability, Attitude, Communication, Competence, Continuous Improvement & Innovation and Relationship Building.
Knowledge and Skills:
Experience: Three to five years of experience in digital marketing, website management, SEO, or a closely related field. Demonstrated experience with SEO strategy and implementation required. Experience with web analytics tools (Google Analytics, Google Tag Manager, or equivalent) required. Experience with website personalization, A/B testing, or conversion rate optimization preferred. Financial services or credit union experience a plus.
Education: Bachelor’s degree in Marketing, Digital Media, Information Technology, Communications, or a related field preferred. Relevant certifications (e.g., Google Analytics, Google Ads, HubSpot) considered in lieu of or in addition to formal education.
Technical Skills: Proficiency with Google Analytics and Google Tag Manager required. Experience with SEO platforms (e.g., SEMrush, Moz, Ahrefs, or equivalent) required. Familiarity with CMS platforms and page editors. Experience with Finalytics.ai or similar website personalization platforms preferred. Understanding of structured data, schema markup, and technical SEO concepts. Proficiency with Microsoft Office Suite.
Project Coordination: Comfortable serving as a primary vendor liaison with direction and support from leadership. Strong organizational skills with the ability to track multiple project workstreams simultaneously. Proactive communicator who surfaces blockers and keeps stakeholders informed.
Interpersonal Skills: Analytical mindset with the ability to translate data into clear, actionable recommendations for non-technical audiences. Collaborative working style. Comfortable operating with some ambiguity in an evolving role.
Other Skills: Genuine curiosity about how digital experience design, search visibility, and conversion optimization work together to drive business outcomes. Detail-oriented - Continuous improvement mindset - Reliable follow-through.
Physical Requirements: Primarily sedentary work at a computer. Ability to travel occasionally between ELGA locations.
Work Environment: ELGA CU is a hybrid in-person/remote workplace that fosters a fun, collaborative work environment.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
Classification: Exempt
Role:
The Website & Digital Optimization Specialist is responsible for maximizing the performance, visibility, and conversion effectiveness of ELGA Credit Union’s public website and digital presence. This role owns ELGA CU’s search engine optimization strategy, generative engine optimization, website analytics and conversion tracking infrastructure, and personalization platform management. Responsible for ongoing performance optimization, landing page and campaign page management, and continuous improvement of the digital member experience across all ELGA CU markets.
Essential Functions & Responsibilities:
30% - Owns ELGA CU’s website measurement infrastructure, including Google Tag Manager configuration, conversion funnel tracking, attribution setup, and analytics reporting. Manages ELGA CU’s website personalization platform including developing and optimizing segment-based experiences, geo-targeting configurations, and behavioral personalization. Delivers regular performance reporting to the Marketing Manager with clear data and actionable recommendations.
25% - Develops and executes ELGA CU’s SEO strategy across all markets. Responsibilities include keyword research and strategy, on-page optimization, technical SEO coordination, and content optimization recommendations in collaboration with the Marketing & Communications Specialist. Manages ELGA CU’s local search presence, including Google Business Profile maintenance and optimization for all branch locations.
20% - Manages ongoing landing page creation, campaign support pages, and content updates within the website environment. Provides direction and status updates to the Marketing Manager and VP of Digital Experience.
15% - Manages ELGA CU’s visibility in AI-powered search environments, including platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews. Develops and implements structured data, schema markup, and content optimization strategies in coordination with the Marketing Communications Specialist. Monitors GEO performance using available tools and provides regular recommendations for improvement.
5% - Partners with the Marketing team to deploy campaign-specific landing pages, conversion paths, and tracking configurations that support campaign goals. Coordinates with the Marketing Strategist to ensure attribution data from the website flows accurately into campaign performance reporting.
5% - Performs other related duties as assigned.
Performance Measurements:
1. Website analytics infrastructure is properly configured and maintained. Google Tag Manager, conversion tracking, and attribution frameworks are accurate, documented, and producing reliable data. Performance reporting is delivered to the Marketing Manager on the agreed cadence with clear analysis and actionable recommendations.
2. Website personalization segments are actively managed and optimized. Campaign and geo-based personalization experiences are deployed in coordination with the Marketing team and performance is tracked against defined conversion goals. The personalization program expands in scope and sophistication over time.
3. SEO performance trends positively over time including across organic search visibility, keyword rankings, and organic traffic improve measurably across ELGA CU’s markets. Local search presence is accurate, optimized, and maintained for all branch locations.
4. GEO performance is monitored and content optimization recommendations are provided to the Marketing team on a regular cadence. ELGA CU’s presence in AI-powered search environments improves over time.
5. Landing pages, campaign pages, and site updates are executed accurately and on schedule. Pages are built to design standards and tracked appropriately.
6. Maintains effective working relationships with essential vendors, and internal Marketing team members. Communicates proactively on timelines, blockers, and performance results.
7. To meet established expectations of ELGA’s Core Factors including but not limited to Accountability, Attitude, Communication, Competence, Continuous Improvement & Innovation and Relationship Building.
Knowledge and Skills:
Experience: Three to five years of experience in digital marketing, website management, SEO, or a closely related field. Demonstrated experience with SEO strategy and implementation required. Experience with web analytics tools (Google Analytics, Google Tag Manager, or equivalent) required. Experience with website personalization, A/B testing, or conversion rate optimization preferred. Financial services or credit union experience a plus.
Education: Bachelor’s degree in Marketing, Digital Media, Information Technology, Communications, or a related field preferred. Relevant certifications (e.g., Google Analytics, Google Ads, HubSpot) considered in lieu of or in addition to formal education.
Technical Skills: Proficiency with Google Analytics and Google Tag Manager required. Experience with SEO platforms (e.g., SEMrush, Moz, Ahrefs, or equivalent) required. Familiarity with CMS platforms and page editors. Experience with Finalytics.ai or similar website personalization platforms preferred. Understanding of structured data, schema markup, and technical SEO concepts. Proficiency with Microsoft Office Suite.
Project Coordination: Comfortable serving as a primary vendor liaison with direction and support from leadership. Strong organizational skills with the ability to track multiple project workstreams simultaneously. Proactive communicator who surfaces blockers and keeps stakeholders informed.
Interpersonal Skills: Analytical mindset with the ability to translate data into clear, actionable recommendations for non-technical audiences. Collaborative working style. Comfortable operating with some ambiguity in an evolving role.
Other Skills: Genuine curiosity about how digital experience design, search visibility, and conversion optimization work together to drive business outcomes. Detail-oriented - Continuous improvement mindset - Reliable follow-through.
Physical Requirements: Primarily sedentary work at a computer. Ability to travel occasionally between ELGA locations.
Work Environment: ELGA CU is a hybrid in-person/remote workplace that fosters a fun, collaborative work environment.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
