Website Marketing Operations Manager

Website Marketing Operations Manager About the Role The Website Marketing Operations Manager owns Zonar's website performance, SEO outcomes, and conversion rate — keeping Zonar.com accurate, well-governed, and aligned to demand gen, product marketing, brand, and sales enablement. You'll manage the digital backlog, execute CMS updates directly, own SEO/dev agency relationships, and partner with Marketing Ops on forms, tracking, and reporting. We're specifically looking for a HubSpot CMS expert — hands-on experience building and managing pages, modules, and templates in HubSpot CMS is a must-have. What You'll Do Own and maintain Zonar.com in HubSpot CMS: pages, layouts, CTAs, metadata, navigation, redirects, and URL hygiene Own website traffic, SEO performance, and conversion rate; improve organic visibility and priority-page performance Manage the SEO and development agency relationships Publish and maintain blogs, case studies, white papers, and resource-center assets Build and QA campaign landing pages and thank-you experiences; partner with Marketing Ops on forms, tracking, and routing Support web performance reporting (GA4, HubSpot) and flag/investigate data discrepancies Maintain a prioritized website backlog and keep stakeholders updated on status What We're Looking For Strong, hands-on HubSpot CMS experience — must-have Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals Familiarity with GA4, HubSpot reporting, and campaign performance measurement Experience coordinating with SEO, development, or digital agency partners Detail-oriented QA mindset and strong project management habits Able to balance hands-on execution with ownership, prioritization, and stakeholder communication Organized with files, assets, naming conventions, and documentation Strong judgment on what to fix directly versus escalate Comfortable working across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing Comfortable operating in both strategic and hands-on production modes High level of English proficiency — all communication and work product must be in English Location: Colombia (LATAM) Department: Marketing Contract Type: Indefinite Salary: $8,000,000 – $10,000,000 COP (negotiable) Work Mode: Hybrid/Remote