Job Posting:
Senior Marketing Executive Data, AI, and Analytics
Domain:
Entertainment/Media/Publishing
Location:
Santa Clara, CA
Work Authorization:
H1B visa/ US Citizens/Green Card
Job Summary:
We are seeking a seasoned Senior Marketing Executive to lead branding and marketing initiatives for our Data, AI, and Analytics business. The ideal candidate will have a proven track record in brand positioning, strategic marketing, and analytics-driven campaigns within the IT services sector. This role requires a deep understanding of the data and AI services landscape, coupled with expertise in public relations, analyst relations, and partnership marketing. The successful candidate will thrive in a fast-paced, high-growth environment and will be passionate about driving leadership in the dynamic Data and AI IT services space.
Key Responsibilities:
Develop and execute marketing strategies that align with business goals and drive market share growth.
Enhance market presence through strategic analyst engagements and ensure strong representation in industry reports.
Manage PR strategies, press releases, media relations, and relationships with industry journalists and influencers.
Design and implement innovative lead generation campaigns to build a robust pipeline of prospects.
Partner with pre-sales and solution teams to refine value propositions and customer-centric offerings.
Collaborate with strategic partners to develop co-marketing initiatives that expand market reach.
Leverage advanced analytics to measure campaign performance and optimize strategies for maximum impact.
Conduct ongoing research to stay ahead of industry trends and adapt marketing strategies accordingly.
Requirements:
Education:
Bachelors degree in Marketing, Business Administration, or a related field.
Experience:
8+ years of experience in marketing, with a focus on brand positioning, analytics-driven campaigns, and strategic partnerships in the IT services sector.
Proven expertise in AI product sales & marketing, brand awareness campaigns, and content marketing.
Strong background in Python, Artificial Intelligence, Neural Networks, Natural Language Processing, Computer Vision, Machine Learning, and Data Science.
Skills:
Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
Strong communication and interpersonal skills, with the ability to navigate complex scenarios independently.
Must-Haves:
Minimum 8 years of experience in:
Python, AI, Neural Networks, NLP, Computer Vision, Machine Learning, and Data Science.
AI product sales & marketing.
Brand positioning, lead generation, analyst relations (AR), public relations (PR), and brand awareness campaigns.
Product marketing, branding, strategic marketing, and campaigning