Digital Analyst

We’re looking for a Digital Analyst to join our direct team. This individual will be responsible for performance metrics, forecasting, and site optimization for Marolina’s Huk and Nomad digital businesses. This role will bring data and insights together to inform financial, operational, promotional, Omnichannel, and testing strategies. They will use data to understand customer behavior, create customer Acquisition and Retention strategies and track CLTV. Their findings will influence site and channel optimization. Responsibilities Build comprehensive business reports and develop dashboards to “read and react” to business performance. Collaborate with business leaders to create 360 view of the customer and track CLTV. Articulate and present data analyses and learnings effectively to the team and key stakeholders Oversee measurement of KPIs and establish internal benchmarks to drive business effectiveness Evolve data-driven decision-making to influence cross-functional strategies and future season planning. Aggregate complex data to build analytical tools for ongoing modeling and business insights Consolidate channel plans and external agency performance against internal goals. Track campaign performance and share with internal partners. Perform ad-hoc business and customer analysis. Develop a framework for test & learn initiatives that establish best practices and influence business levers Manage direct media budget and invoice processing. Qualifications Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines High level of integrity, strong work ethic, and deep intellectual curiosity Strong passion for the outdoor industry Strong interpersonal skills with a collaborative DNA Experience with analytics tools - Google Analytics, Tableau Expertise in Financial Modeling, Sensitivity Analysis, Regression Modeling, and A/B Testing Passionate about Data and creating a data-driven culture within organizations Gets excited about identifying key insights and using them to build actionable future recommendations Detail-oriented, a strategic thinker that focuses on the bigger picture Excellent interpersonal, collaboration, and communication skills Proactive & independent – always looking for ways to take initiative and improve existing processes Education And / Or Experience 5-7 years experience in business analytics B.A. or advanced degree in an analytical field (math, business, statistics) required Experience analyzing in retail and/or eCommerce is strongly preferred Job Type: Full-time Pay: $75,000.00 - $95,000.00 per year Benefits: • 401(k) • Dental insurance • Health insurance Paid time off • Relocation assistance • Vision insurance Schedule: • Day shift Work Location: In person