Digital Growth Lead

Job location: Lagos, Nigeria

Monthly salary: Upto USD 3,500

Local allowance: USD 400 equivalent in local currency

Accommodation provided by the company

Company-provided car

Immigration expenses covered by the company

One-time travel expense to India for a 30-calendar-day leave

About the role:

Digitization team helps manufacturers grow their distribution. We are moving from selling software to moving business: more orders, more outlets, faster collections and stronger trade engagement.

As Digital Growth Lead, you will build our digital acquisition engine from the ground up. You own the funnel end to end, design the playbook, hire the team, and work directly with product and leadership to shape the self-serve experience. Every manufacturer you bring on adds payments and data that power trade financing, so your work directly expands access to capital for African businesses.

Responsibilities:

• Own the funnel - Run sign-up → KYC → activation → paid → expansion, with weekly targets for each stage and a clear view of where manufacturers drop off.
• Build the activation engine - Lead a team of activation reps so that every sign-up gets a call within 24 hours and places a first retailer order within 7 days.
• Digital Growth Lead, Digitization Team Drive demand - With the growth marketer, run digital campaigns (paid social, search, content, referrals, WhatsApp) that bring qualified small manufacturers and importers to sign up.
• Convert to paid - Run the free tier and trial rules, payment mandates through OmniPay, and upgrades from Starter to Growth plans.
• Keep and grow customers - Lead SME customer success: monitor usage, prevent churn, and sell add-ons such as trade loyalty, Display & Win and data.
• Shape the product - Be the voice of the small manufacturer with tech: feed onboarding friction back and set self-serve priorities with the product manager.
• Build the team - Hire, coach and grow about 15 people across activation and customer success, with a repeatable playbook, scripts and quality standards.

Who we are looking for:

Must have

• 8–12 years of experience, including at least 3 years leading customer acquisition and activation purely through digital channels, at a scale of thousands to hundreds of thousands of business customers a year.
• A track record of building and running a conversion funnel with weekly targets, and moving the numbers through experiments.
• Experience leading teams of 10+ in sales, activation or customer success, ideally in product-led or inside-sales models.
• Strong with data: comfortable with funnel dashboards, cohort retention and unit economics (acquisition cost, payback, churn).
• Digital Growth Lead, Digitization Team
• Hands-on mastery of digital acquisition: performance marketing, SEO and content, referral loops, lifecycle messaging (email, SMS, WhatsApp) and in-product onboarding.

Nice to have

• Background in self-serve SaaS or fintech serving small businesses, ideally in Nigeria or similar emerging markets.
• Experience working closely with product and tech on self-serve onboarding.
• A network among small manufacturers, distributors or trade associations.