Director of Creative Development, Telecommunications

Director of Creative Development, Telecommunications
Role Overview

This role owns end-to-end creative lifecycle management for our premier Regulated Consumer Service & Co-Brand partner. Navigating complex regulatory landscapes, brand guidelines, and co-branded identity frameworks, you will design pre-sale pitch concepts that satisfy high-stakes corporate compliance, then lead those ideas into production. You will bridge pre-sale strategy directly into on-set production and post-production execution, ensuring co-brand promises and network/service claims are seamlessly integrated into MrBeast content.

What You'll Do

• Pre-Sale Concepting & Packaging: Develop creative packaging, narrative walkthroughs, and story arcs for co-branded initiatives and service-based integrations that balance creator identity with enterprise brand guardrails.
• Regulatory & Brand Defense: Serve as the authoritative creative voice on partner calls, adeptly navigating legal, regulatory, and corporate brand requirements (claims, disclaimers, co-logo treatments) while protecting content entertainment value.
• Writers' Room Advocacy: Embed in the writers' room post-close to build service-oriented storytelling beats into scripts early, ensuring seamless integration of complex service value propositions.
• On-Set & Pivot Management: Partner with AD Activation to manage live-set production requirements for co-branded props, infrastructure, or technical service callouts. When live shoots shift unexpectedly, adapt creative execution on the floor while preserving mandatory regulatory/brand beats.
• Continuous Feedback Loop: Track production realities against pre-sale pitches to refine future campaign playbooks for long-term co-brand alignment.

Candidate Profile & Requirements

• 10–15 years of agency, platform, or enterprise brand experience driving integrated creative strategy and physical/post-production.
• Regulated Consumer Service & Co-Brand Expertise: Specific, demonstrated experience managing creative for highly regulated industries (e.g., Telecom, Mobile Networks, Utilities, Subscription Services) and co-branded/joint-venture IP. Deep familiarity with regulatory claim substantiation, FTC disclosure standards, and multi-brand design systems.
• High-Pressure Adaptability: Comfort operating in fast-paced production environments where creative changes must be made without breaching enterprise compliance agreements.
• Mastery of Creator & Platform Dynamics: Deep understanding of YouTube audience retention, narrative hooks, and how to make service-based value propositions feel engaging and visual.
• Location: Based in or willing to relocate to Greenville, NC, with travel required for production shoots.