Founding, Go-To-Market Lead
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Why Crucibl
Management consulting is a $400B industry built on selling intelligence-for-hire. The model is breaking - not slowly, but now. The biggest frontier in enterprise AI isn't better models. It's judgment at scale: taking the messy, ambiguous decisions that run 85% of the global economy and making them faster, crisper, and more defensible.
Crucibl is building that. We are growing fast and delivering for Fortune 500 clients. We raised a $10M seed from Tier 1 VCs - then kept growing on revenue. The client pipeline is full. We're scaling to meet it.
The Role
You'll be Crucibl's first go-to-market hire, and the person who turns founder-led sales into a repeatable revenue engine.
This is a player-coach role, and we mean the player part. For your first 6–12 months you'll source, run, and close deals yourself, with no SDRs, sales engineers, or RevOps behind you. You'll figure out who buys, why they buy, and how to win them again and again. Once the motion is proven, you'll hire and lead the team that scales it.
If you've been waiting for the chance to build the sales org you always wished you'd joined, on a product that's already working, this is it.
What You'll Do
Carry the Number Yourself
Personally source, run, and close Crucibl's next wave of enterprise deals, from first meeting to signed contract to expansion
Take over founder-led deals and own the revenue number that comes with them
Sell to executives and technical leaders who will push hard on accuracy, data security, and "why not build this ourselves?"
Build the Motion
Decide who our first target customer is, how they buy, and what the sales motion should be
Set pricing and packaging with the founders, and design pilots with clear success criteria that turn into paid contracts
Write Crucibl's first sales playbook from what actually wins, not from a template
Build the Team, When It's Time
Decide when and whom to hire, in what order, and what triggers each hire
Recruit, coach, and lead the reps and specialists who scale what you proved
Design the first commission plan, and partner with our Senior GTM Executives and Forward Deployed Engineers to turn wins into expansions
Bring what you hear from the market back to the founders and product team every week
Who You Are
Must-Haves
You've personally sourced and closed deals in the last two years. Not only managed people who did.
You've sold an early or unproven product with no brand, no playbook, and little support, and you made it work
You've sold to demanding buyers: C-suite decision-makers, or engineering, data, AI, or security leaders
You can name your deals with real numbers: contract value, cycle length, and quota attainment by year
You want a hands-on founding role, and you care more about equity and building than about title
Strong Signal
You've sold AI, data, or developer products
You've taken a product from early traction to repeatable revenue, and can explain what made it repeatable
You've made early GTM hires before, and there are reps who would follow you here
You've sold into the Fortune 500, private equity, life sciences, or consumer goods
We're Not Looking For
A polished VP who has always had SDRs, sales engineers, and RevOps behind them. You'll be all three for a while.
Leaders who want to hire a team on day one before the motion is proven
Sellers who need a big brand and a finished product to close
Generic playbooks. We want your view on our customers, not the one you ran last time.
Who You'll Work With
Our founders bring deep technology experience (Google-scale systems serving hundreds of millions of users) and domain expertise in high-stakes business decisions from top consulting and private equity firms. You'll be the connective tissue between these worlds, and between the company we are today and the company we're becoming.
Benefits & Perks
Zero to Outcome: Seed stage means you shape the product, the culture, and the trajectory - not inherit them.
See Your Work Matter: No abstractions, no layers - you'll see exactly what you built and what it changed.
The People Around You: A small, elite team that will raise your game. We hire for exceptional, not just experienced.
Meaningful Equity: Every offer includes a comprehensive salary and equity package.
Hybrid Schedule: 3 days in-office with real flexibility around the rest. We care about output, not optics.
Full Health Coverage: Medical, dental, and vision.
Daily Lunch & Snacks: Fueled and focused, on us.
Work Authorization
Crucibl welcomes applications from candidates requiring visa sponsorship. Sponsorship eligibility is determined during the interview process.
Crucibl is an equal-opportunity employer. We hire on merit and outcomes, and welcome applicants of every background.
