Founding GTM | AI / B2B SaaS

Founding GTM | AI / B2B SaaS

$135,000–$165,000 + competitive equity

San Francisco | On-site, five days per week

Sanderson King is supporting a rapidly growing AI business with the appointment of its first dedicated GTM hire, reporting directly to the CEO.

The company helps businesses identify prospects, personalise outreach and turn inbound and outbound activity into revenue. Founded by experienced entrepreneurs with a previous successful exit, it has achieved strong early commercial traction and now needs someone to take ownership of an established sales motion.

This is an opportunity to combine hands-on selling with customer growth, product input and the potential to build and lead a team.

The opportunity

• Own the full sales cycle, from initial conversation and customer demo through to close.
• Convert inbound demand and develop creative outbound approaches.
• Work directly with founders and commercial teams to launch and improve campaigns.
• Help customers generate responses quickly and turn early results into lasting value.
• Build repeatable playbooks from successful campaigns.
• Feed customer insights into product development.
• Expand existing accounts and help develop the enterprise sales motion.

What we’re looking for

You’ll typically bring 1–3 years of sales or GTM experience within a fast-growing B2B startup, ideally gained between Seed and Series B.

You should have personally run customer demos and closed deals worth approximately $5,000–$50,000 in annual contract value. You’ll be comfortable speaking directly with founders, understanding their commercial challenges and taking responsibility for results.

Experience in sales technology, revenue platforms or AI would be useful, as would a previous founding GTM role or entrepreneurial background. Strong commercial judgement, curiosity and a willingness to execute are essential.

Why consider it?

• Take over an established sales playbook with strong customer demand.
• Work directly with repeat founders and ambitious startup customers.
• Shape how sales, customer growth and product work together.
• Join early, with competitive equity and scope to build a team as the business grows.

This is a full-time role based in San Francisco, working in person five days per week. Visa transfers may be considered.