Head of CRM & Clienteling – APAC | Based in Tokyo, Japan

Head of CRM & Clienteling – APAC | Based in Tokyo, Japan

Tokyo, Japan | Full-time

Luxury Executive welcomes interest from Hong Kong or Singapore based (or international) luxury leaders with substantial APAC experience who are open to relocating to Tokyo. Japanese language skills are not required. Relocation support will be discussed individually.

Luxury Executive is supporting an international luxury fashion house in appointing a Head of CRM & Clienteling for APAC.

This newly created role offers the opportunity to build a regional function at an important stage of the brand’s growth. The focus is to deepen client relationships, develop VIC engagement and translate a distinctive brand experience into stronger customer loyalty and commercial performance.

Based in Tokyo and reporting to the regional President, you will lead CRM and clienteling across Japan, Korea, Australia, Taiwan and Southeast Asia. China and Hong Kong sit outside this role’s remit.

The opportunity

You will shape regional strategy while working directly with market leaders, retail teams and clients. This requires someone who can set direction, build capability and remain closely involved in execution.

Key responsibilities

• Develop and execute the regional CRM and clienteling strategy, adapting programmes to different markets and customer profiles.
• Strengthen client acquisition, retention, reactivation and progression into VIC segments.
• Lead personalised client experiences, private appointments, events, gifting and collection-selling initiatives.
• Translate CRM data and client insights into clear commercial actions and measurable results.
• Establish regional performance measures and share effective practices across markets.
• Build, lead and develop a growing team of CRM, clienteling and training professionals.
• Coach retail teams and strengthen their confidence in developing long-term client relationships.
• Partner with Marketing, Retail and headquarters to ensure a consistent and locally relevant client experience.
• Manage regional budgets and support delivery through regular market and store engagement.

Your background

• At least 10 years of relevant experience across luxury retail, CRM, clienteling or customer engagement, preferably within luxury fashion.
• Demonstrated responsibility for CRM or clienteling strategy across multiple Asian markets.
• Established senior leadership capability, with experience developing teams and influencing market stakeholders.
• Strong understanding of VIC cultivation, luxury client expectations and personalised service.
• Evidence of translating client engagement into measurable commercial outcomes.
• Confidence working with CRM data, segmentation and performance analysis.
• A practical, hands-on approach and the ability to build a function within a growing organisation.
• Fluent professional English and willingness to travel regionally.
• Strong fashion awareness; previous client-facing luxury retail experience is an advantage.

Location

The role is based in Tokyo. We welcome applications from candidates already in Japan and those elsewhere with relevant Asian-market experience who are willing to relocate.

Japanese is not required. Relocation support may be discussed individually.

To apply

Please apply through LinkedIn with your CV, highlighting the Asian markets you have covered, your leadership responsibilities and examples of CRM or clienteling results.

Applications will be handled confidentially by Luxury Executive.