Influencer Marketing Manager

About Us

Hey, we're FITT Meals. We're on a mission to fuel better living through high-quality,

performance-driven food. We cook, pack and deliver fresh, macro-balanced meals across

the UAE from our own production facility, with our own delivery fleet and our own tech.

More than 100 team members, 500,000+ meals delivered, 10,000+ customers, and growing

fast on product, word of mouth and reputation.

We're now building out our growth function and looking for an Influencer Marketing

Executive (Performance) to lead our creator programme. Today we run a handful of

creators on coded links. The ambition is a roster of hundreds, measured properly and paid

on what they deliver.

Please note that we welcome applications from candidates who may not hit every single

bullet point below. If you're excited by the mission and feel you have relevant skills and

experience, please apply.

About the Role

This role sits at the intersection of sales and influencer marketing. Your primary task is to

drive new customer growth by sourcing, negotiating and delivering campaigns with

creators across Instagram, TikTok and YouTube, building creator partnerships that put

FITT Meals in front of warm audiences at an efficient cost.

It is a performance role. Every creator runs on a coded link or voucher, every deal is judged

on cost per new customer and lifetime value, and you own the budget, the relationships

and the numbers. You'll report to the Director of Growth and work alongside our brand,

CRM and content team.

This is a great opportunity to take responsibility and push your own initiatives in a high-

growth environment. We're looking for a self-starter who can juggle tasks, close deals and keep a sharp eye on ROI.

You will

• Drive our creator marketing strategy and execution across Instagram, TikTok and YouTube
• Build and run a pipeline of UAE-based creators, from micro and mid-tier (10k to 300k) for always-on performance to a small number of hero creators for brand lift and reusable content
• Own the influencer budget, creator relationships and results, working towards ambitious new customer and revenue targets
• Structure every deal so it is measurable from day one: coded links and vouchers, fixed fee plus commission or CPA, usage rights for paid, so our best creator content feeds our Meta ads
• Run outreach, negotiation, briefing and campaign planning, and make sure quality content lands on time from every talent partner
• Track cost per new customer and lifetime value by creator weekly; keep, renegotiate or cut on the numbers
• Help establish new channels to diversify our marketing mix beyond paid social and search
• Support other growth initiatives when needed

Who we're looking for

• Based in Dubai, with a strong knowledge of the UAE social media and creator landscape, and a clear view of who the influential fitness, food and lifestyle creators are here
• A minimum of 2 to 3 years in a business development, digital marketing or influencer marketing role
• This is primarily a sales role, so you are resilient, results-focused and comfortable with rejection and negotiation
• Data-driven: you want to know what each creator cost per customer, and you act on it
• Able to work in an entrepreneurial environment and happy to get involved in a variety of tasks
• A good understanding of DTC performance marketing, ideally in food, health, fitness or lifestyle
• Not afraid of expressing your opinions
• Strong interpersonal and communication skills, bringing energy to any room
• Highly motivated to exceed targets and work independently
• Bonus points: Arabic, or experience with subscription businesses

What you'll get

• Ownership of a channel that is early and under-built, with a clear mandate to scale it and grow with its success
• Competitive salary plus a monthly bonus tied to company performance
• One FITT Meals main meal per day, and 50% off plans for you and your partner
• Educational allowance to support your personal and professional growth
• Health insurance and visa sponsorship
• Support from an in-house creative team and the Director of Growth

Our Commitment

At FITT Meals, we know that diversity drives innovation and creativity. We are committed

to a workplace where everyone feels valued and able to bring their authentic selves to

work. Diversity goes beyond visible differences such as race, gender, age and ethnicity,

and encompasses a broad spectrum of backgrounds, experiences, perspectives and

abilities. We encourage individuals from all backgrounds to apply.

If you're a results-focused creator marketer who knows how to sell, build relationships

and grow a channel, and you're ready to help shape the future of healthy food in the UAE,

we'd love to hear from you.