Marketing Executive( Bilingual Russian)

Reports to: Brand Manager

Works with: The café, kitchens, customer service, and freelance photographers and designers

Languages: Fluency in Russian and English, written and spoken, is required for daily content creation and customer communications.

We offer: UAE employment visa, medical insurance, paid annual leave

Location: Dubai | Full-time

About Pechka

Pechka is a Russian food brand in Dubai. It started with Russian pies baked to family recipes. Today it has a café and bakery in Dubai Marina, delivery and pickup from Dubai Marina, Business Bay and Arjan, and its own production facility. At the Deliveroo Restaurant Awards 2025, Pechka won Best Russian.

Customers order through our website and app, which has the sushki rewards programme, and through Talabat, Deliveroo, Careem, Noon, Keeta and Instashop. We cater corporate and private events, and Pechka Market delivers Russian and Eastern European groceries alongside our food.

The role

You run Pechka’s day-to-day marketing with the Brand Manager: social media and content, replies to customers, campaigns, influencers and partners, and simple reporting. It is a hands-on role in a small team. You write in Russian and English every day, shoot simple content on your phone, and make sure every campaign goes out on time and without mistakes.

What you’ll do

Social media and content

• Keep the content calendar for Instagram, TikTok, Facebook and Telegram, built around new dishes, seasonal menus (Maslenitsa, Easter, Ramadan, New Year and others), promotions and events.
• Write and proofread posts, stories and captions in Russian and English, in Pechka’s tone of voice.
• Shoot simple photos and short videos on your phone in the café and kitchens, edit them in CapCut or Canva, and publish them.
• Organise shoots with freelance photographers and videographers: brief, shot list, schedule and approvals.
• Answer comments and messages, and bring ideas from trends and the community.

Customers and reviews

• Reply to messages and reviews on Instagram, WhatsApp, Google and the delivery platforms within agreed times, using approved answers.
• Pass complaints to the café, the kitchen or customer service, and follow each case until it is closed. Anything involving compensation, or a sensitive case, goes to the Brand Manager.
• Keep a feedback log and flag problems that repeat.

Campaigns, loyalty and events

• Turn approved campaign briefs into task lists and timelines, and chase materials, copy and approvals.
• Before anything goes live, check prices, dates, terms, links and QR codes everywhere: social media, the website and app, the delivery platforms and the café.
• Promote ordering through our own website and app and the sushki rewards programme, and help prepare WhatsApp and email campaigns.
• Help run events and pop-ups at markets, malls and festivals: materials, stock and support on the day.

Influencers and partners

• Find suitable bloggers, communities and partner brands, including in Dubai’s Russian-speaking community, and propose them to the Brand Manager.
• Coordinate approved collaborations: briefs, visits, gifting and deadlines. Collect the links and results afterwards.
• Keep a tracker of partners, what each agreed to deliver, and the results.

Materials and reporting

• Keep stock of flyers, loyalty cards and other printed materials at the café and kitchens. Check artwork, quantities and delivery before anything is printed.
• Send a monthly report: reach and followers, campaign results, offer redemptions and customer feedback.

Your first 90 days

Month 1: Learn the menu, the brand and our channels. Take over the content calendar and the replies to messages and reviews.

Month 2: Publish to plan every week, including content you shot yourself. Run your first collaboration with an influencer or partner.

Month 3: Run a seasonal campaign from brief to report.

How success is measured

• Content published to plan on every channel
• Response times to messages and reviews
• Campaigns that go live on time, with no mistakes in prices, dates or links
• Results of collaborations and promotions
• Followers, engagement, and orders through our own website and app

What you bring

Required

• 1–2 years in marketing, social media or community management.
• Fluent Russian and English. You write natural, accurate copy in both.
• Hands-on with social media: posts, stories, replies and basic insights.
• You shoot and edit simple short videos and graphics yourself (CapCut, Canva or similar).
• Calm and polite with unhappy customers.
• Organised: you keep track of many small tasks and follow through.
• Comfortable with Google Sheets or Excel for trackers and simple reports.
• Available for some evenings and weekends, for events and shoots.

Strong plus

• Experience in restaurants, cafés, food delivery, hospitality or retail.
• Meta Business Suite, Google Business Profile, Google Analytics, Figma or Photoshop, Brevo or other email and WhatsApp tools.
• Experience with influencers, events or loyalty programmes. Knowing Dubai’s food scene and its Russian-speaking community.
• A degree or diploma in marketing, communications or business.
• A UAE driving licence.

How to apply

Send your CV to hr@pechka.ae with the subject “Marketing Executive”.

Include one short writing sample in Russian and one in English, links to social accounts you have run, and examples of content you made yourself.

Shortlisted candidates do a short written task in both languages.

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