Education & Experience

Bachelor’s degree in Marketing, Business, Communications, Sports Management, or a related field.
[4–7]+ years of marketing experience, with at least [2] years in retail and/or sports industry.
Proven track record of driving retail traffic and sales through multi-channel campaigns.

Skills & Competencies

Passion for sports and strong understanding of the sports retail consumer.
Experience with local store marketing, events, sponsorships, and community partnerships.
Proficiency in digital marketing tools: Google Analytics, Meta Ads, email/SMS platforms, CRM, and POS reporting.
Excellent project management, communication, and budget management skills.
Ability to travel, work occasional weekends, and attend sports events.

Retail & Omnichannel Marketing

Develop and execute annual and seasonal marketing plans for retail stores and e-commerce.
Drive foot traffic through local store marketing, geo-targeted digital ads, email, SMS, direct mail, and community outreach.
Coordinate in-store promotions, window displays, signage, POS materials, and product launch activations.
Optimize omnichannel customer journeys, including BOPIS, curbside pickup, ship-from-store, and loyalty programs.
Manage vendor co-op marketing and brand partnership funds with athletic brands such as [Nike, Adidas, New Balance, etc.].

Sports Community & Event Marketing

Plan and execute sports-related events: fun runs, tournaments, demo days, athlete meet-and-greets, clinics, and training sessions.
Build partnerships with local teams, leagues, schools, gyms, coaches, race organizers, and sports influencers.
Manage sponsorships and community activations that build credibility with athletes and sports families.
Represent the brand at races, expos, leagues, and key sporting events.

Campaigns, Content & Digital

Lead seasonal campaigns around back-to-school, holiday, spring sports, marathon season, and major sports moments.
Create content that showcases products in action, athlete stories, customer testimonials, and training tips.
Manage social media, influencer/athlete partnerships, email marketing, and paid digital campaigns.
Ensure brand consistency across all retail, digital, and community touchpoints.

Analytics, Budget & Reporting

Track KPIs such as store traffic, conversion rate, average basket size, sales, ROAS, loyalty signups, and e-commerce revenue.
Use POS data, Google Analytics, CRM, and social insights to measure campaign performance.
Manage the retail marketing budget and vendor co-op funds, reporting ROI to leadership.
Run A/B tests on offers, creative, audiences, and messaging to improve results.

Team & Cross-Functional Collaboration

Lead and mentor a small marketing team, interns, or external agencies.
Partner with store managers, buying, merchandising, e-commerce, and sales teams.
Train store staff on marketing campaigns, promotions, and brand messaging.

English Proficiency is compulsory; French, Spanish or Portuguese is a must

Visa Sponsorship available for this position