Role Description The Senior Brand Manager is a contract, on-site role based in Hong Kong SAR, responsible for leading brand strategy and execution for Asia Partners IFBD Corporation’s sports IP portfolio. This role oversees the development and implementation of brand positioning, visual identity, and messaging across all channels to strengthen brand equity and market presence. The Senior Brand Manager will collaborate closely with investment, marketing, and partnership teams to create integrated brand campaigns, manage sponsorship and co-branding initiatives, and ensure consistent representation with clubs, leagues, and players. Day-to-day tasks include analyzing market trends and audience insights, managing external agencies and creative partners, guiding content and digital activations, and monitoring brand performance through defined KPIs. The role also involves presenting brand plans to leadership, managing budgets for brand initiatives, and supporting business development with compelling brand narratives and materials.

Qualifications

Brand strategy and management skills, including experience in brand positioning, portfolio management, and long-term brand building.
Marketing and communications expertise, such as campaign planning, integrated marketing, and stakeholder communication in B2B, events and sports-related environments.
Market and consumer insight capabilities, including research, data analysis, and the ability to translate findings into actionable brand strategies.
Partnership and stakeholder management skills, with experience working with agencies, rights holders, sponsors, and senior internal stakeholders.
Project and budget management skills, including planning, prioritization, and tracking performance against KPIs and financial targets.
Strong written and verbal communication skills in English.
Relevant experience in sports, entertainment, or IP-focused businesses, ideally with exposure to football or sports marketing in Asia.
Bachelor’s degree or higher in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work on-site in Hong Kong SAR, adapt to a fast-paced environment, and collaborate effectively in a multicultural team.
Visa Sponsorship is available for this position