Marketing Manager

Key Responsibilities

• Develop and execute marketing and sales strategies to increase vehicle sales and strengthen Autoland’s market presence.
• Create, launch, and optimise lead generation campaigns across Google Ads, Instagram, Facebook, TikTok, and relevant automotive platforms.
• Manage advertising budgets and monitor lead quality, cost per lead, conversion rates, and return on advertising spend.
• Oversee vehicle listings, website content, social media, and promotional campaigns, ensuring accurate pricing and attractive vehicle presentation.
• Coordinate photography, videos, and advertising content that generate enquiries and showcase available inventory.
• Lead, coach, and manage the sales team, setting clear targets and monitoring individual and team performance.
• Establish effective processes for responding to enquiries, qualifying buyers, arranging showroom visits and test drives, and following up until closure.
• Ensure all leads, customer interactions, and sales opportunities are recorded and updated in the CRM.
• Work closely with the inventory team to promote priority vehicles and develop campaigns for slow-moving stock.
• Support the team with negotiations, customer concerns, and closing deals while maintaining agreed profit margins.
• Build referral partnerships and encourage repeat business through strong customer relationships.
• Provide management with regular reports on campaign results, sales forecasts, revenue, and improvement plans.

Requirements

• Proven experience in automotive marketing, lead generation, and sales team management.
• A strong track record of generating qualified vehicle enquiries and converting them into sales.
• Hands-on knowledge of Meta Ads, Google Ads, CRM systems, and campaign analytics.
• Understanding of the UAE automotive market and online vehicle sales platforms.
• Strong leadership, communication, negotiation, and closing skills.
• Ability to manage budgets, analyse results, and take accountability for sales targets.
• UAE driving licence preferred.

Key Performance Indicators

• Qualified leads generated and cost per qualified lead.
• Lead response time and enquiry-to-appointment conversion.
• Showroom visits, test drives, and vehicle sales.
• Individual and team sales target achievement.
• Advertising return, sales revenue, and gross profit.

What we offer

• Competitive salary based on experience and qualifications.
• Performance-based incentives linked to agreed sales and marketing targets.
• Company-sponsored employment visa.
• Medical insurance.
• Tools and resources required to perform the role.
• Annual leave and public holidays in accordance with UAE labour law.
• Opportunities for professional growth and career development.