Performance Growth Marketing Lead

About the Role

This is a high-ownership role leading all paid acquisition at a fast-growing vertical marketplace connecting buyers and sellers of specialized emergency and heavy-duty vehicles. You will sit at the intersection of marketing, product, and revenue, with direct accountability for pipeline growth and CAC efficiency across all paid channels.

What You'll Do

• Own the full paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and CAC efficiency.

• Scale acquisition efficiently by balancing growth targets with marketplace health and making disciplined investment decisions as channels mature.

• Develop hypotheses, run high-velocity tests, and iterate quickly, including landing page experiments, creative performance analysis, and new channel exploration.

• Measure rigorously using incrementality, multi-touch attribution, and test design principles, while navigating ambiguity when data is incomplete.

• Collaborate cross-functionally with Sales, Product, Operations, and Marketing to identify and unlock growth opportunities beyond paid acquisition.

• Lead creative testing by briefing creative teams and maintaining strong, informed opinions on what drives conversion.

What We're Looking For

• 4+ years owning paid acquisition at a high-growth startup or technology company.

• Demonstrated success designing a paid acquisition strategy at a Series A-C startup, with clear evidence of driving significant growth (e.g., large-scale GMV growth).

• Experience managing Meta Ads with seven-figure+ budgets in B2C channels.

• Strong expertise across Meta Ads, Google Ads, and emerging paid channels.

• Track record of driving measurable revenue growth through paid channels while maintaining CAC efficiency.

• Experience managing adjacent growth levers including CRO, landing pages, web experiments, and partnerships.

• Comfort building from scratch in a lean, fast-moving environment.

• Marketplace experience or a history of scaling paid acquisition accounts from zero is a strong plus.

• Bachelor's degree from an accredited university.

Compensation & Benefits

Base salary range: $120,000 to $175,000 USD annually. Visa sponsorship is available.

Location

On-site, 5 days per week in New York, NY (Flatiron area).