Performance Growth Marketing Lead

About the Role

Lead paid acquisition for a Series A B2B marketplace, with ownership of strategy and execution across paid social, paid search, and emerging channels. This role works across Marketing, Sales, Product, and Operations to drive revenue growth while maintaining efficient customer acquisition and supporting marketplace health.

What You'll Do

• Own paid acquisition strategy and execution, with accountability for pipeline, revenue growth, and customer acquisition cost efficiency.

• Scale campaigns thoughtfully as channels mature, balancing growth goals with marketplace health.

• Develop and test acquisition hypotheses through landing page experiments, creative testing, and channel iteration.

• Evaluate incrementality, multi-touch attribution, and test design while making sound decisions when data is incomplete.

• Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid acquisition.

• Brief creative teams and guide high-velocity creative testing based on what drives conversion.

What We're Looking For

• At least 4 years of experience owning paid acquisition at a high-growth startup or technology company.

• Experience building paid acquisition strategy at an early-stage company and delivering measurable revenue growth while maintaining CAC efficiency.

• Hands-on Meta Ads experience managing seven-figure or larger budgets, plus expertise in Google Ads and emerging paid channels.

• Experience with adjacent growth levers such as conversion rate optimization, landing pages, web experiments, or partnerships.

• Comfortable with analytics tools and methods, including Google Analytics, Looker, SQL, Excel, attribution platforms, and rigorous experimentation.

• A bachelor's degree from an accredited university; marketplace experience or experience scaling accounts from zero is a plus.

Compensation & Benefits

Salary range: $120,000 to $175,000 annually. Visa sponsorship is available.

Location

On-site, five days per week in New York, New York.