Sales Manager

WE’RE HIRING | SALES MANAGER

Modern Swim Academy | Dubai, UAE

Company Description

Modern Swim Academy is a leading sports and swimming academy based in Dubai, providing professional swimming and sports programs across multiple locations.

Our programs are delivered by qualified and certified coaches in a safe, professional, and engaging environment, with a strong focus on service quality, customer satisfaction, and continuous development.

Role Description

We are looking for an experienced and results-driven Sales Manager with strong knowledge of the UAE market to lead our sales strategy, drive revenue growth, and improve sales performance across all Modern Swim Academy branches.

Location: Dubai, UAE

Employment Type: Full-Time | On-Site

Key Responsibilities

• Develop the annual sales plan, including revenue targets, growth objectives, sales strategies, and execution plans.
• Translate annual objectives into clear monthly and branch-level sales targets and ensure consistent follow-up on achievement
• Monitor sales performance across all branches through regular reports, branch visits, performance reviews, and KPI analysis.
• Identify underperforming branches, analyze performance gaps, and develop corrective action plans to improve results.
• Develop and implement sales policies, pricing strategies, promotional offers, and customer acquisition initiatives.
• Define and coordinate marketing and advertising strategies that directly support sales objectives and revenue targets.
• Monitor the complete sales funnel, including lead generation, response time, follow-ups, conversion rates, registrations, renewals, and customer retention.
• Establish clear sales KPIs and regularly evaluate the performance of branch sales and customer service teams.
• Lead, coach, and support branch teams to improve lead handling, follow-up, negotiation, customer experience, and closing performance.
• Analyze sales data, customer behavior, market trends, competitors, pricing, and promotional activities to identify growth opportunities.
• Develop strategies to increase new registrations, renewals, customer retention, referrals, and cross-selling opportunities.
• Ensure effective use of CRM systems and maintain accurate sales pipelines, customer records, and performance data.
• Prepare weekly and monthly sales reports, forecasts, performance analysis, and recommended actions for senior management.

Work closely with Operations, Technical, and Marketing teams to ensure that service quality, customer experience, and business operations support the company’s sales objectives.

Qualifications

• Proven experience in Sales Management within the UAE market is essential.
• Strong experience in managing sales performance across multiple branches or locations is highly preferred.
• Experience in sports academies, fitness, education, children’s activities, hospitality, leisure, or other B2C service businesses is an advantage.
• Strong understanding of sales planning, target setting, forecasting, lead management, conversion, and customer retention.
• Good understanding of marketing, digital advertising, lead generation, and how marketing activities contribute to sales performance.
• Strong analytical skills with the ability to identify performance gaps and turn data into practical action plans.
• Proven leadership, negotiation, communication, and problem solving skills.
• Experience using CRM and sales tracking systems.
• Bachelor’s degree in Business, Marketing, Sales, or a related field is preferred.
• Fluency in English is required. Arabic and additional languages are an advantage.

Benefits & Compensation

• Competitive salary package based on experience and qualifications.
• Attractive performance based commission and incentives linked to achieving sales and revenue targets.
• UAE employment visa provided by the company.
• Medical insurance provided.
• Family medical insurance coverage.
• Clear career growth and promotion opportunities based on performance and business development.
• Performance based salary reviews and opportunities for increased responsibilities.
• Professional and supportive working environment within an established and growing organization.
• Opportunity to lead sales performance across multiple branches and play a key role in the company’s growth strategy.
• Continuous professional development, training, and leadership opportunities.
• Employee benefits and privileges across Modern Swim Academy programs and services.

The ideal candidate should be able to go beyond managing sales numbers by building a clear sales strategy, leading its execution across multiple branches, identifying challenges early, and taking decisive action to achieve sustainable revenue growth.

To apply, please send your CV to: hr@msa4fun.com

with Email subject : Sales Manager