Senior Paid Media Consultant (Arabic Speaker)

The role

We are building the agency of the future, and this role sits at the centre of it. At Heroiks MENA, media experts own the work end to end: they think, plan and activate.

As Senior Paid Media Consultant, you lead paid media for a portfolio of clients. You own the client relationship, set the strategy across Paid Search and Paid Social and answer for the results. You work within the paid media team, alongside our Programmatic, SEO and Measurement specialists.

This is a specialist role, not a generalist one. Expert command of Google Ads, Meta, TikTok, Snapchat, X Ads and Microsoft Ads is non-negotiable.

You will work with our proprietary and partner AI tools every day. AI does not replace platform expertise. It demands it.

About Heroiks MENA

Heroiks MENA is an AI-native performance media agency and the regional arm of Heroiks Group, France's number one independent communications group.

We work with major advertisers and some of the most ambitious brands in MENA, across retail, travel and fintech.

The team is senior and hands-on. The people who run the accounts own the client relationships and the results.

Key responsibilities:

Strategy and client leadership:

• We work as trusted business partners to our clients. You are their named growth partner on our side and own the day-to-day relationship with their marketing team.
• Know each client's business, market and competitors. Challenge the brief when it is wrong.
• Find the next growth opportunity in each account from audience, competitor and performance data.
• Turn commercial targets into media plans, budgets, forecasts and KPIs.
• Present monthly and quarterly reviews to clients' senior teams as a clear story: what happened, why, and what comes next.

Client growth and new business:

• Grow your clients' business with us. Spot where we can do more for them and make the case.
• Know each client's scope of work and deliver it in full.
• Support new business: help build pitches and present them in your sector.
• Turn your best work into case studies and articles for the agency.

Activation and optimization:

• Deliver campaigns that beat their KPIs, on budget and on time.
• Plan, build and optimise Paid Search and Paid Social campaigns. Lead app activation, from install to re-engagement campaigns.
• Run structured tests on bidding, audiences, creative and channel mix. Act on each result and write up the method for the team.
• Write and review ad copy in Arabic and English.
• Brief and oversee the people and AI agents working on your accounts. Check every build against our QA process before launch.
• Work with our Programmatic, SEO and Measurement teams on one plan per client.

Measurement and insights:

• Own the measurement plan for each account: which conversions count, how they are attributed and what the client reports on.
• Check conversion tracking, attribution settings and offline conversion imports before every launch.
• Read performance beyond the ad platforms: GA4, mobile measurement partners (MMPs) and CRM data.
• Explain the gaps between platform, GA4 and CRM numbers. Get broken tracking fixed.
• Design lift and incrementality tests to measure what paid media adds.
• Tie media results to revenue, margin and customer acquisition cost.

AI workflows and platform expertise:

• Learn how an AI-enabled media agency works from the inside, and have a say in how we shape it.
• Test new platform features, bidding strategies and automation as they launch.
• Propose process improvements and automation that save the team time on every account.

What you bring

• 6+ years in paid media at a media agency, running client accounts yourself.
• A paid media specialist with deep expertise in Paid Search, Paid Social and app activation. This is not a generalist role.
• You have managed multi-million dollar annual budgets across several accounts or markets.
• Proven client leadership. Several clients already rely on you as their main paid media advisor.
• Business acumen. You connect paid media to revenue, margin and growth, and defend it in front of a marketing director.
• A confident presenter and storyteller, with pitch experience.
• Measurement depth across GA4, conversion tracking, attribution and incrementality. You know what broken tracking looks like.
• You understand how paid media works with SEO, programmatic and CRM, and you plan them together.
• You use AI in your work today and check its output before you trust it. Bring an example to the interview.
• Methodical and precise, with a record of high-quality work.
• Fluent Arabic and English, written and spoken. Both are mandatory.
• Based in Dubai or willing to relocate. The role is on-site.

Why join Heroiks MENA

• Help build the agency of the future, inside a forward-thinking organisation.
• Direct impact and clear accountability. You own the decisions on your accounts and answer for the results.
• Work with major brands and some of the most forward-thinking clients in the region, across high-growth MENA markets.
• High growth and high learning potential: new AI tools, deeper platform expertise and a team that grows with the agency.
• A test-and-learn culture, backed by Heroiks Group, France's number one independent communications group.
• UAE visa sponsorship and relocation support.