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VP Commercial

ApexallianceOperations & Admin
Salary
€8K–€10K/mo
Moves you to
Lithuania
Support
Relocation support
Posted
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Job Description

Apex Alliance is a hotel development and management group, headquartered in Vilnius, operating across Europe. Our group develops, repositions, and operates hotels under leading international brands including Hilton, Radisson and Marriott International. We collaborate with teams in our managed properties, forge lasting partnerships with investors and property owners to create and operate successful hotel projects. As of 2026, Apex Alliance operates 17 hotels across 6 European countries with many more properties in the pipeline. With a courageous team, thriving properties, and a growing number of successful projects, we invite you to join us in shaping the future of hospitality and building business success together.

We are looking for a VP Commercial to build and lead a high-impact commercial engine across the Group.

This is not a maintenance role.

This is a transformation and scale role.

It’s a strategic executive leadership role with direct influence on portfolio performance and owner returns across multiple European markets. You will work directly with executive leadership and hotel owners, with high autonomy.

You will own total revenue performance, commercial cost discipline and portfolio-wide systemization - turning strategy into measurable financial results.




Your Day To Day:

• Full ownership of Group commercial performance and P&L delivery;
• Leadership of an integrated commercial function: Sales, Revenue, Marketing, Distribution & Analytics;
• Optimise revenue acquisition costs and distribution mix to ensure profitable growth;
• Maximise profitable long-term sales contracts and strategic commercial partnerships;
• Build and continuously develop a strong, performance-driven commercial organisation across the Group and property level;
• Driving RevPAR index growth and EBITDA improvement across markets;
• Increasing direct channel share and reducing OTA dependency;
• Building scalable commercial standards across 17+ properties;
• Leading market entry positioning, commercial strategy and pre-opening execution to ensure long-term sustainable performance;
• Structuring and elevating central and property-level commercial teams;
• Embedding data-driven decision-making across the portfolio;
• Partnering with Finance and Operations to drive asset value growth.



What we expect from you:

• 10–15+ years in senior hospitality commercial leadership;
• Multi-property or group-level commercial experience;
• Strong revenue management and analytical mindset;
• Experienced in integrating Sales, Marketing and Revenue into one system;
• Proven in building commercial organisations, not just managing them;
• Comfortable operating at board and owner level;
• System thinker with transformation experience;
• Digitally fluent and performance-obsessed.




What we’ll take care of:

• Competitive executive compensation aligned with performance ( 8000 – 10000 eur gross);
• Private health insurance;
• Flexible working model;
• International exposure;
• Discounted rates for accommodation as well as food and beverage in international branded hotels (Marriott, Hilton, Radisson);
• Relocation support for the right candidate;
• An international, diverse team working in 7 countries (LT, LV, EE, PL, RO, IT, CH), with cross-country projects and internal events.;
• A collaborative culture: an open team of "bold and curious professionals" who are invited to challenge the status quo;
• An international working environment with business travel across our European portfolio.





Information on UAB "Apex Alliance Hotel Management"'s processing of candidates' personal data, and on the exercise of data subjects' rights, can be found in our Privacy Policy at: https://apexalliance.eu/wp-content/uploads/2026/04/Privacy-policy_LT-EN_2026.pdf .


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