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Job Description
This is a remote position.
HM Cory Weaver - head of Influencers for all Gap Brands
Gap Marketing is 1 department across 4 brands
This will manage influencer/ affiliates across all brands
These affiliates/ influencers are focused on sales --- they promote products and get a commission from sales of those products.
(creators make post, attach a link for the product and followers can purchase the products. The creator gets paid off sales)
- Manage creator affiliates through LTK and ShopMy platforms ( should know these platforms as a user- not just familiar)
- Manage emails and inbound requests for product samples and questions
- Track budgets
- As they grow in role, track creator success- ie move them from month to month agreements to longer duration reps.
- Must be nimble: they will be learning the 4 brands that are really different and engaging creators for Gap Kids on one request and pivoting to a $500 coat for Banana Republic
- Select creators ( they work with and affiliate agency)
- Help the creators develop
- Forward thinking - ideas are good, improvements are good
Ideally looking for a resource with 5 - 7 yrs experience
Interview Process
Round 1: Interview with 2 team members
Round 2: Panel interview with the Affiliates team, including the Hiring Manager
All interviews will be conducted via Zoom.
The hiring team is targeting a quick turnaround and would like to identify candidates as soon as possible.
_________________________________________________________________________________________________________________________________________________________-
Job Description:
Remote
Rate 47-50/ hr max
5+ years of influencer/creator marketing experience, including affiliate marketing exposure.
managing revenue-producing creator/affiliate programs, not solely brand awareness influencer campaigns.
ShopMy and LTK platforms.
Experience recruiting, activating, and managing creator and influencer relationships.
understanding of affiliate marketing, creator commerce ecosystems, analyzing affiliate performance, making strategic recommendations
managing affiliate budgets.
affiliate platforms such as Impact, Rakuten, or CJ Affiliate.
creator/influencer relationships within the affiliate space.
fashion retail, apparel, or beauty industries.
Request ID: 12449-1
Start/End Dates: 10/26/2026 - 2/27/2027
Gap’s Work Location: 2 Folsom (177)
Job Title: Creative/Marketing - Marketing Manager
Job Description: Position Overview
The Manager, Creator Affiliates will support creator affiliate growth across GAP Inc.'s portfolio of brands. This individual will serve as a key partner in driving affiliate-attributed revenue through creator recruitment, activation, communication, performance management, and optimization. The role will work closely with internal teams and agency partner Gen3 to execute and scale creator affiliate programs.
Required Experience
5+ years of influencer/creator marketing experience, including affiliate marketing exposure.
Experience managing revenue-producing creator/affiliate programs, not solely brand awareness influencer campaigns.
Hands-on experience with ShopMy and LTK platforms.
Experience recruiting, activating, and managing creator and influencer relationships.
Strong understanding of affiliate marketing and creator commerce ecosystems.
Experience analyzing affiliate performance and making strategic recommendations to improve results.
Ability to manage multiple brands and priorities simultaneously.
Strong communication, stakeholder management, and influencing skills.
Preferred Experience
Experience managing affiliate budgets.
Experience with affiliate platforms such as Impact, Rakuten, or CJ Affiliate.
Existing creator/influencer relationships within the affiliate space.
Experience within fashion retail, apparel, or beauty industries.
Key Responsibilities
Drive creator affiliate growth and affiliate-attributed revenue.
Manage creator affiliate activity across ShopMy and LTK.
Recruit, onboard, activate, and reactivate creators.
Develop and maintain direct creator communications and relationships.
Monitor affiliate performance and identify optimization opportunities.
Provide strategic recommendations based on market trends and creator performance.
Partner closely with agency partner Gen3 to support execution and accountability.
Support multiple GAP Inc. brands, including GAP, Old Navy, Banana Republic, and Athleta.
Ideal Candidate Profile
The hiring team is looking for a creator affiliate specialist, not a general marketer. Candidates should have deep expertise in creator marketing, creator commerce, and affiliate ecosystems, with experience working directly with revenue-driving creators.
Successful candidates will demonstrate:
An enterprising, solution-oriented mindset.
Ability to proactively identify and solve problems.
Strong strategic thinking combined with hands-on execution.
Confidence influencing stakeholders across multiple brands and teams.
Excellent communication skills and executive presence.
Ability to challenge recommendations and bring informed points of view based on industry expertise.
Requirements
Hi Team - New creative / marketing opportunity for Gap
Remote
Rate 47-50/ hr max
5+ years of influencer/creator marketing experience, including affiliate marketing exposure.
managing revenue-producing creator/affiliate programs, not solely brand awareness influencer campaigns.
ShopMy and LTK platforms.
Experience recruiting, activating, and managing creator and influencer relationships.
understanding of affiliate marketing, creator commerce ecosystems, analyzing affiliate performance, making strategic recommendations
managing affiliate budgets.
affiliate platforms such as Impact, Rakuten, or CJ Affiliate.
creator/influencer relationships within the affiliate space.
fashion retail, apparel, or beauty industries.
